Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12 at Ulta Beauty
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $32 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: ivory
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta BeautyCosts $4.99 moreMatches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Target$13.99View at TargetUlta Beauty$16.99View at Ulta Beauty
CVS$16.99View at CVS
Walgreens$16.99View at WalgreensUlta BeautyCosts $12 moreMatches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel
Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $28 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly lighterLight rather than medium coverageNot marketed for dry/oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · Not marketed for dry/oily skin
Retailer shade note: fair to light with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $56 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Does not claim a lightweight feelNot marketed for oily/sensitive skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Very fair neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at Sephora
WalmartCosts $1.97 moreMatches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartUlta Beauty(product price)Costs $30 moreMatches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Not marketed for oily/sensitive skin
Retailer shade note: Very light with neutral undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $26 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly lighterNo skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: very fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $4 moreMatches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Matte rather than natural finishSheer rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Sheer coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Sheer rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: fair neutral nude
Medium confidence· Digital match
Nudestix Tinted Blur Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $16 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNot marketed for normal/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for normal/sensitive skin
Retailer shade note: neutral buff - light medium skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraTargetCosts $18 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverageNot marketed for sensitive skin
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $40 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: very fair with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyTargetCosts $18 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverageNot marketed for sensitive skin
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $28 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $51 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly lighterNo skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sUlta Beauty(product price)Costs $22 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly lighterSlightly cooler undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $27.50 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sUlta BeautyCosts $60 moreMatches: Both claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: medium shade
Low confidence· Digital match
Chanel LES BEIGES Water-Fresh Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterLight rather than medium coverageNot marketed for dry/oily/sensitive skin
Close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · Not marketed for dry/oily/sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beauty$35View at Ulta BeautySephoraCosts $35 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: fair neutral-peach
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for combination/normal/oily/sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: neutral peach light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $28 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $41 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephora$53View at SephoraSephoraCosts $27.50 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$2.20 less (18%)Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyShowing 12 of 28 matches
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 30N (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Chantilly
01 Fair Neutral
$32
Very Fair 0.5N
$31
20.0 Medium (for neutral undertones)
$14
Porcelain
$12.99
1N
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 2, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 30N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 2.
6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Ogee Complexion Perfecting Serum Foundation in Linden 1.25N, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 30N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ogee Complexion Perfecting Serum Foundation in Linden 1.25N.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 2
SephoraYour shade $12 at Ulta Beauty
Ogee Complexion Perfecting Serum Foundation Linden 1.25N
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
