Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12 at Ulta Beauty
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $29 moreMatches: Very close colourSame warm undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: tan dark warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Light rather than medium coverageNo skin-like finish claimedNot marketed for combination/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: deep neutral warm
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $22 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Natural matte rather than natural finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium-to-tan shade with warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta Beauty(product price)Costs $43 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry/normal/oily/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: dark yellow
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta BeautyCosts $32 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination/dry/oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: Tan with strong golden undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty(product price)Costs $6.99 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephoraCosts $27.50 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: dark warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $34 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for combination/normal/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination/normal/oily/sensitive skin
Retailer shade note: Tan with strong golden undertones
Medium confidence· Digital match
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSimilar undertone (neutral vs warm)Both claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep skin with neutral golden undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraMacy's$36View at Macy'sSephoraCosts $35 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Full rather than medium coverageNot marketed for dry/normal skinContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: deep with deep neutral-warm undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty(product price)Costs $41 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral yellow undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: dark neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $43 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneMatte rather than natural finishNot marketed for dry/normal/oily/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for combination/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium deep
Medium confidence· Digital match
Urban Decay Hydromaniac Hydrating Dewy Foundation
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraMacy's$35View at Macy'sSephoraCosts $34 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with warm/yellow undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyUlta Beauty(product price)Costs $27.50 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin
Retailer shade note: dark skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $43 moreMatches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraSephoraCosts $41 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta BeautyCosts $34 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/normal/oily/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: Tan with strong golden undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephoraCosts $36 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: medium dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $27.50 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: dark neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $48 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $37 moreMatches: Very close colourSame warm undertoneClaims long-wearing
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: Medium deep with warm undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Medium Deep with Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $34 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNo skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: medium - neutral, slightly warm olive
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta BeautyCosts $44 moreMatches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium dark with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$56View at Ulta BeautyUlta Beauty(product price)Costs $48 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyWalmartCosts $2.97 moreMatches: Near-identical swatch colourSame warm undertone
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVSShowing 12 of 29 matches
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 185W (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
49W tan-deep warm
$32
Dark 5W
$31
10
$42
6W
$38
495 Suede W
$32
14.5 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Honey, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Honey.
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation in W9.5 Warm Deep, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in W9.5 Warm Deep.
9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Honey
SephoraYour shade $12 at Ulta Beauty
L'Oréal Paris True Match Super-Blendable Foundation W9.5 Warm Deep
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
