Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12 at Ulta Beauty
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $60 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance
Retailer shade note: For dark skin tones with a golden neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta BeautyCosts $26 moreMatches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage
Retailer shade note: dark brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta BeautyCosts $33 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: tan dark neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep with neutral golden undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta BeautyCosts $31 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: tan skin with neutral undertones with a hint of yellow
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta BeautyCosts $60 moreMatches: Near-identical swatch colourBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: medium-deep shade
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep with neutral warm undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $33 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Not marketed for oily/sensitive skin
Retailer shade note: Deep neutral with subtle warm undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $35 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: deep neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Light rather than medium coverageNot marketed for dry/oily skin
Close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for dry/oily skin
Retailer shade note: tan with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $27 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: MEDIUM TO TAN WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $43 moreMatches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel
Differences: Slightly deeperRadiant rather than natural finishNo skin-like finish claimed
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $48 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautyUlta BeautyCosts $2.95 moreMatches: Same natural finishClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneLight rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed
Retailer shade note: light with cool undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation
Every store that sells this shade · prices as last checked
Target$11.99View at TargetUlta Beauty$14.95View at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for combination/normal/oily/sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: neutral golden
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $38 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Very deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $52 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: medium to deep
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty(product price)Costs $10 moreMatches: Same neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $37 moreMatches: Very close colourSame natural finishClaims 12-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: medium deep, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $35 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Full rather than medium coverageNot marketed for dry/normal skinContains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: tan deep with neutral-warm undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty(product price)Costs $22 moreMatches: Very close colourBoth claim a skin-like finishClaims long-wearing
Differences: Olive rather than neutral undertoneNatural matte rather than natural finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than neutral undertone · Natural matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium shade with neutral-to-olive undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same medium coverageBoth claim a skin-like finishClaims long-wearing
Differences: Slightly lighterSlightly cooler undertoneNot marketed for normal/sensitive skin
Close colour · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Not marketed for normal/sensitive skin
Retailer shade note: deep - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $56 moreMatches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Tan to deep golden undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty(product price)Costs $33 moreMatches: Same neutral undertoneSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: level-two medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 173N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
31 Medium Neutral
$32
WN 125 Mahogany
$22
440C
$24
Rich Cocoa
$8
53S deep sand
$32
Café
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Moisturizing Complexion Stick in Light, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 173N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Light.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Yepoda The Dewy Day in 8N, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 173N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Yepoda The Dewy Day in 8N.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick Light
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Yepoda The Dewy Day 8N
SephoraYour shade $12 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
