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Pretty Fresh Hyaluronic Hydrating Foundation Dark 180N dupes and alternatives ColourPop

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dermablend Flawless Creator Liquid Foundation Drops 60N

The equivalent shade: scored on colour, depth and undertone only.

The match
Dermablend
60N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
91out of 100
Colour
86
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
Costs $31 more

Your shade $12 at Ulta Beauty

Closest overall alternative: Yepoda The Dewy Day 8N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Yepoda
8N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
60
Best price
$39SephoraSephora
Costs $27 more

Your shade $12 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $14.50$29SephoraSephoraCosts $2.50 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich red brown

    Medium confidence· Digital match

    View match
  2. Shade match 79
    $72Ulta BeautyUlta BeautyCosts $60 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Skin Silk Serum Foundation

    F13.5
    Shade match 83
    $15Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    75
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: For dark skin tones with a golden neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Deep
    Shade match 91
    $45Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $36SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for normal/sensitive skin

    Retailer shade note: deep - cool

    Medium confidence· Digital match

    View match
  6. #8 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Deep Neutral Warm 410
    Shade match 87
    $45SephoraSephoraCosts $33 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Deep Neutral 380
    Shade match 86
    $45SephoraSephoraCosts $33 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Deep neutral with subtle warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 72
    $72Ulta BeautyUlta BeautyCosts $60 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Ambient Soft Glow Foundation

    12
    Shade match 87
    $60SephoraSephoraCosts $48 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Yepoda

    The Dewy Day

    6N
    Shade match 79
    $39SephoraSephoraCosts $27 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than medium coverageNot marketed for combination/oily skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for combination/oily skin

    Retailer shade note: Dark shade with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Nudestix

    Tinted Blur Foundation Stick

    Nude Deep 9.5
    Shade match 89
    $16$32SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural finishSheer rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Sheer coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Sheer rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: deep nude tan

    Medium confidence· Digital match

    View match
  12. #14 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Deep Neutral Warm 390
    Shade match 82
    $45SephoraSephoraCosts $33 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $38SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep-rich (warm olive)

    Medium confidence· Digital match

    View match
  14. Shade match 71
    $49Ulta BeautyUlta BeautyCosts $37 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: medium deep, golden bronze undertones

    Medium confidence· Digital match

    View match
  15. #17 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan Dark 26 Neutral
    Shade match 79
    $41Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: tan dark neutral

    Medium confidence· Digital match

    View match
  16. #18 · Chanel

    LES BEIGES Water-Fresh Tint

    MEDIUM DEEP
    Shade match 79
    $72Ulta BeautyUlta BeautyCosts $60 more

    Matches: Both claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium-deep shade

    Medium confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    17 N
    Shade match 79
    $48SephoraSephoraCosts $36 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  18. #20 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5.5
    Shade match 83
    $39SephoraSephoraCosts $27 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: MEDIUM TO TAN WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  19. #21 · Hourglass

    Ambient Soft Glow Foundation

    11
    Shade match 81
    $60SephoraSephoraCosts $48 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 84
    $16Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  21. Shade match 80
    $43Ulta BeautyUlta BeautyCosts $31 more

    Matches: Same natural finishClaims 16-hour wearClaims transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tan skin with warm, yellow undertones

    Medium confidence· Digital match

    View match
  22. #24 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Neutral
    Shade match 85
    $16Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Matte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #25 · Hourglass

    Vanish Seamless Finish Foundation Stick

    14.5 Golden Almond
    Shade match 81
    $49SephoraSephoraCosts $37 more

    Matches: Same natural finishClaims 12-hour wearBoth claim a lightweight feel

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep, warm undertones

    Medium confidence· Digital match

    View match
  24. Shade match 81
    $50SephoraSephoraCosts $38 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 89
    $64SephoraSephoraCosts $52 more

    Matches: Same neutral undertoneSame medium coverageClaims 24-hour wear

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep

    Medium confidence· Digital match

    View match
  26. #28 · Yepoda

    The Dewy Day

    7W
    Shade match 70
    $39SephoraSephoraCosts $27 more

    Matches: Same natural finishBoth claim a skin-like finishClaims 12-hour wear

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for combination/oily skin

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for combination/oily skin

    Retailer shade note: Deep shade with warm undertones

    Medium confidence· Digital match

    View match
  27. #29 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral Olive 430
    Shade match 74
    $45SephoraSephoraCosts $33 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperOlive rather than neutral undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Not marketed for oily/sensitive skin

    Retailer shade note: Rich Deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  28. Shade match 77
    $22Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same neutral undertoneSame natural finish

    Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 180N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    53N deep

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53N deep

    • Very close colour
    • Tan · Cool undertone

    $32

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

  3. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 125 Mahogany

    Clinique Even Better All-Over Concealer + Eraser, shade WN 125 Mahogany

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $22

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Slight colour difference
    • Deep tan · Neutral undertone

    $8

  6. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Slight colour difference
    • Tan · Neutral · neutral pink undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dermablend Flawless Creator Liquid Foundation Drops in 60N, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 180N. Every attribute compared, with its share of the score.

ComparedYour shadeDark 180NClosest shade match60NScore
Shade match55% of overall91
Colour86#a57b6a#a27a63Very close colourColour difference 2.9 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 60N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims 16-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Yepoda The Dewy Day in 8N, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 180N. Every attribute compared, with its share of the score.

ComparedYour shadeDark 180NClosest overall alternative8NScore
Shade match55% of overall88
Colour80#a57b6a#a27960Close colourColour difference 3.6 (0 is identical)
Depth98TanTanSameDepth difference: 1.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yepoda The Dewy Day in 8N.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

Dermablend Flawless Creator Liquid Foundation Drops 60N

Best price
$43Ulta BeautyUlta Beauty
Costs $31 more

Your shade $12 at Ulta Beauty

Closest overall alternative

Yepoda The Dewy Day 8N

Best price
$39SephoraSephora
Costs $27 more

Your shade $12 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.