Pretty Fresh Hyaluronic Hydrating Foundation Fair 05W dupes and alternatives ColourPop
4.3 (1,046)·Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Claims not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
61
Wear & performance
66
Skin suitability
80
Close colour · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Both claim a skin-like finish· Claims long-wearing
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
75
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: very fair skin w/ neutral undertones
Matches: Same natural finish· Same medium coverage· Claims long-wearing
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Not marketed for combination/normal/oily/sensitive skin
Score details
Shade match
81
Finish & visual result
86
Wear & performance
60
Skin suitability
20
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Claims 12-hour wear· Claims not settling into lines
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
54
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for combination/oily skin
Differences: Slightly deeper· Neutral rather than warm undertone· Matte rather than natural finish
Score details
Shade match
80
Finish & visual result
54
Wear & performance
100
Skin suitability
60
Close colour · Matte · Sheer coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Matte rather than natural finish · Sheer rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 05W (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 05W. Every attribute compared, with its share of the score.
ComparedYour shadeFair 05WClosest shade matchOslo - Very Light 4How they compareScore
Shade match55% of overall95
Colour60%93#e9d9cc#f1dfcfVery close colourColour difference 1.9 (0 is identical)
Overall match 81/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 1, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 05W. Every attribute compared, with its share of the score.
ComparedYour shadeFair 05WClosest overall alternativeShade 1How they compareScore
Shade match55% of overall87
Colour60%78#e9d9cc#edd5bfClose colourColour difference 3.9 (0 is identical)
Overall match 93/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $39.50 more
Sephora
Walmart
Target
