Pretty Fresh Hyaluronic Hydrating Foundation Medium 110W dupes and alternatives ColourPop
4.3 (1,046)·Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
76
Wear & performance
100
Skin suitability
20
Looks identical · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/normal/oily skin
Retailer shade note: light to medium shade, neutral undertone
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Olive rather than warm undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
64
Wear & performance
100
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: medium deep with golden olive undertones
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
58
Wear & performance
60
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: LIGHT TO MEDIUM WITH WARM UNDERTONES
Matches: Near-identical swatch colour· Same warm undertone
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
40
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium 110W (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rabanne Fresh Touch 24H Radiant Foundation in 30W, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium 110W. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 110WClosest shade match30WHow they compareScore
Shade match55% of overall99
Colour60%98#d4ae87#d7b089Looks identicalColour difference 0.7 (0 is identical)
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milani Conceal + Perfect Blur Out Skin Tint Stick in 008, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium 110W. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 110WClosest overall alternative008How they compareScore
Shade match55% of overall94
Colour60%91#d4ae87#d3a881Very close colourColour difference 2.1 (0 is identical)
Overall match 95/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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