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Pretty Fresh Hyaluronic Hydrating Foundation Medium 110W dupes and alternatives ColourPop

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol2Vegan3Cruelty-free3Oil-free0With SPF1Mineral0

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Only showing matches with full coverage.

Closest shade match: Maybelline Super Stay 24H Skin Tint + Vitamin C 220

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ColourPop
Medium 110WChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Maybelline
220
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Full coverage
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.59Ulta BeautyUlta Beauty
Costs $0.59 more

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 22N Sienna

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ColourPop
Medium 110WChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Unleashia
22N Sienna
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $12 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Live Tinted

    HUESTICK Complexion Stick

    15 Light/Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    3.5L
    Shade match 88
    $47SephoraSephoraCosts $35 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for dry/normal skin

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium 110W (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    415 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 415 Bisque W

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3

    • Looks identical
    • Light medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Very close colour
    • Light medium · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y20

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y20

    • Very close colour
    • Light medium · Warm · golden undertone

    $35

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 220, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium 110W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 110WClosest shade match220Score
Shade match55% of overall95
Colour92#d4ae87#d9ac82Very close colourColour difference 1.9 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared75
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 220.

Same or better

  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims 24-hour wear
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 22N Sienna, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium 110W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 110WClosest overall alternative22N SiennaScore
Shade match55% of overall85
Colour91#d4ae87#dab386Very close colourColour difference 2.1 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.6
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 22N Sienna.

Same or better

  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Neutral rather than warm undertone
  • No skin-like finish claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Super Stay 24H Skin Tint + Vitamin C 220

Best price
$12.59Ulta BeautyUlta Beauty
Costs $0.59 more

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Unleashia Satin Wear Healthy-Green Cushion Foundation 22N Sienna

Match price
$24Ulta BeautyUlta Beauty
Costs $12 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.