Beautler.Your beauty butler

Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C dupes and alternatives ColourPop

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free7No drying alcohol6Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

7 of 30

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 375 Soft Matte

The equivalent shade and the most similar foundation overall.

Your shade
ColourPop
Deep Dark 210CChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Maybelline
375 Soft Matte
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
61
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.98WalmartWalmart
$0.02 less (0%)

Your shade $12 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW65
    Shade match 93
    $39SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep rich brown with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  2. #3 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Same cool undertoneClaims a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  3. #4 · Hourglass

    Vanish Seamless Finish Foundation Stick

    17.5 Espresso
    Shade match 81
    $49SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame natural finishClaims 12-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · KVD Beauty

    Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Deep 088
    Shade match 85
    $42Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for deep skin with balanced neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    372
    Shade match 77
    $17.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishClaims 24-hour wear

    Differences: Radiant rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    100

    Slight colour difference · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #7 · KVD Beauty

    Good Apple Skin-Perfecting Hydrating Foundation Balm

    Deep 088
    Shade match 80
    $42.50Ulta BeautyUlta BeautyCosts $30.50 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Close colour
    • Deep · Cool undertone

    $24

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Dark 210CClosest match375 Soft MatteScore
Shade match55% of overall97
Colour96#794f45#795249Looks identicalColour difference 1.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte.

Same or better

  • $0.02 less
  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy 375 Soft Matte

Best price
$11.98WalmartWalmart
$0.02 less (0%)

Your shade $12 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.