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Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C dupes and alternatives ColourPop

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
38C Jarrah
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
83
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $38 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick 110

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Ami Colé
110
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$14.50SephoraSephora
Costs $2.50 more

Your shade $12 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $48SephoraSephoraCosts $36 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: deep cocoa with rich undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $32SephoraSephoraCosts $20 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNot marketed for combination/normal/oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: cool deep cacao

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $39.50SephoraSephoraCosts $27.50 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    True Skin Serum Foundation

    Kapiti SF12
    Shade match 73
    $56SephoraSephoraCosts $44 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for combination/oily skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination/oily skin

    Retailer shade note: very deep with red golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    100

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  7. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    38C Magnetic
    Shade match 82
    $47SephoraSephoraCosts $35 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich cool

    Medium confidence· Digital match

    View match
  8. #10 · Essence

    Foundation Stick

    290
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$5.01 less (42%)

    Matches: Very close colourSame medium coverage

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 80
    $50SephoraSephoraCosts $38 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Very deep with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Essence

    Foundation Stick

    310
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$5.01 less (42%)

    Matches: Same cool undertoneSame medium coverage

    Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 72
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1.99 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Very Deep Cool
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Maracuja Juicy Glow Tint

    53N Deep Neutral
    Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  2. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Close colour
    • Deep · Cool undertone

    $24

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Dark 210CClosest shade match38C JarrahScore
Shade match55% of overall89
Colour83#794f45#79473aClose colourColour difference 3.2 (0 is identical)
Depth94DeepDeepSameDepth difference: 3.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 81/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah.

Same or better

  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick in 110, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Dark 210CClosest overall alternative110Score
Shade match55% of overall81
Colour83#794f45#735246Close colourColour difference 3.3 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick in 110.

Same or better

  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah

Best price
$50SephoraSephora
Costs $38 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick 110

Best price
$14.50SephoraSephora
Costs $2.50 more

Your shade $12 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.