Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
17 of 31 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12 at Ulta Beauty
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $60 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $37 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination/dry/normal/oily skin
Retailer shade note: medium deep, golden bronze undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta Beauty
SephoraCosts $33 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep neutral with subtle warm undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $36 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry/sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $24 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for normal/sensitive skin
Retailer shade note: deep - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $48 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautySephoraCosts $38 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep with neutral golden undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)Costs $29 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: tan dark neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $48 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Not marketed for dry/sensitive skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $33 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Slightly deeperRadiant rather than natural finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $48 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $36 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin
Retailer shade note: medium deep, golden bronze undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyUlta BeautyCosts $30 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Radiant rather than natural finishContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyShowing 12 of 15 matches
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 170N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
24 Light Medium Neutral
$32
Honey
$36
Hazelnut
53S deep sand
$32
440C
$24
40.5 Deep
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Neutral, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 170N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Neutral.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Chanel LES BEIGES Water-Fresh Complexion Touch in B70, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 170N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Water-Fresh Complexion Touch in B70.
4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Dark Neutral
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Chanel LES BEIGES Water-Fresh Complexion Touch B70
Ulta BeautyYour shade $12 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
