Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
16 of 31 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12 at Ulta Beauty
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at Sephora
Ulta Beauty$58View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $42 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sSephoraCosts $27.50 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for combination/normal/oily/sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: cool pink light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $32 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Flexible Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephoraCosts $40 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $51 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for oily/sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium with cool undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sSephoraCosts $38 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Extra light with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautySephoraCosts $32 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: cool pink
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta BeautyCosts $32 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: Light Complexion with a balance of warm and cool undertones
Medium confidence· Digital match
Doll 10 Peptide Blur Stick Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly lighterNo skin-like finish claimedNot marketed for combination/normal/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: cool fair pink
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $36 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin
Retailer shade note: for fair skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephoraCosts $26 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: very fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$5.01 less (42%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: light with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)$5.01 less (42%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: light with cool neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyShowing 12 of 14 matches
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Light 33C (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 2.6
$17
3 Fair
$36
12B fair beige
$32
0.5C
$38
Marshmallow
$36
Stone 1.3
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Alabaster (C-004), against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 33C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Alabaster (C-004).
11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Ulta Beauty Collection Complexion Crush Foundation in Fair Cool, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 33C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Complexion Crush Foundation in Fair Cool.
5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Alabaster (C-004)
SephoraYour shade $12 at Ulta Beauty
Ulta Beauty Collection Complexion Crush Foundation Fair Cool
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
