Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 185W dupes and alternatives ColourPop
4.3 (1,046)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: No skin-like finish claimed· Does not claim a lightweight feel· Not marketed for dry/oily skin
Score details
Shade match
95
Finish & visual result
86
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral yellow undertones
Matches: Very close colour· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
68
Wear & performance
100
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 185W (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Honey, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W. Every attribute compared, with its share of the score.
ComparedYour shadeDeep Dark 185WClosest matchDeep HoneyHow they compareScore
Shade match55% of overall97
Colour60%95#a46944#a7693fLooks identicalColour difference 1.4 (0 is identical)
Overall match 86/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $27.50 more
