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Pretty Fresh Hyaluronic Hydrating Foundation Fair 15W dupes and alternatives ColourPop

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage.

Closest shade match: Dior Forever Skin Glow Foundation 0W Warm

The equivalent shade: scored on colour, depth and undertone only.

The match
Dior
0W Warm
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Buildable coverage
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $48 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 14S Fair Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
14S Fair Sand
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
68
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Best price
$42Ulta BeautyUlta Beauty
Costs $30 more

Your shade $12 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 15W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    95 Ivoire W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 95 Ivoire W

    • Looks identical
    • Fair · Warm · yellow undertone

    $32

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden

    • Looks identical
    • Very fair · Warm · golden undertone

    $31

  3. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Peach

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $8

  4. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Very close colour
    • Very fair · Warm · golden undertone

    $32

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair

    • Very close colour
    • Very fair · Warm undertone

    $36

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    02 Fair Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 02 Fair Golden

    • Looks identical
    • Fair · Olive · warm olive undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Glow Foundation in 0W Warm, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 15W. Every attribute compared, with its share of the score.

ComparedYour shadeFair 15WClosest shade match0W WarmScore
Shade match55% of overall93
Colour89#e7d0ba#eed0b8Very close colourColour difference 2.5 (0 is identical)
Depth99FairFairSameDepth difference: 0.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Glow Foundation in 0W Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims 24-hour wear

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 14S Fair Sand, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 15W. Every attribute compared, with its share of the score.

ComparedYour shadeFair 15WClosest overall alternative14S Fair SandScore
Shade match55% of overall91
Colour86#e7d0ba#eaccafVery close colourColour difference 2.9 (0 is identical)
Depth98FairFairSameDepth difference: 1.4
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 14S Fair Sand.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Dior Forever Skin Glow Foundation 0W Warm

Best price
$60SephoraSephora
Costs $48 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Babassu Foundcealer Dewy Foundation SPF 20 14S Fair Sand

Best price
$42Ulta BeautyUlta Beauty
Costs $30 more

Your shade $12 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.