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Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 125N dupes and alternatives ColourPop

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B50

The equivalent shade: scored on colour, depth and undertone only.

The match
Chanel
B50
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $57 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 007

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Milani
007
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
95out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$18.49Ulta BeautyUlta Beauty
Costs $6.49 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTargetCosts $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  2. #4 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTargetCosts $18 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  3. #5 · Youngblood

    Loose Mineral Foundation

    Sunglow
    Shade match 85
    $50Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: tan shade, cool undertone

    Low confidence· Digital match

    View match
  4. Shade match 94
    $69Ulta BeautyUlta Beauty(product price)Costs $57 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 125N (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2.5 Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $42

  2. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Very close colour
    • Medium light · Neutral undertone

    $33

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $32

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B50, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 125N. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 125NClosest shade matchB50Score
Shade match55% of overall96
Colour93#cca082#d19e7fVery close colourColour difference 1.9 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B50.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 007, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 125N. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 125NClosest overall alternative007Score
Shade match55% of overall95
Colour93#cca082#c59b7cVery close colourColour difference 1.8 (0 is identical)
Depth95Medium lightMediumCloseDepth difference: 3.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 95/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 007.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B50

Match price
$69Ulta BeautyUlta Beauty
Costs $57 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Milani Conceal + Perfect Blur Out Skin Tint Stick 007

Match price
$18.49Ulta BeautyUlta Beauty
Costs $6.49 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.