Pretty Fresh Hyaluronic Hydrating Foundation Light 50W dupes and alternatives ColourPop
4.3 (1,046)·Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Claims 24-hour wear
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
61
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair medium with warm undertones
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Light 50W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Natural Matte Velvet Compact Foundation in 2N, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50W. Every attribute compared, with its share of the score.
ComparedYour shadeLight 50WClosest shade match2NHow they compareScore
Shade match55% of overall99
Colour60%98#e5c6aa#e8c7aaLooks identicalColour difference 0.7 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 81/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 2, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50W. Every attribute compared, with its share of the score.
ComparedYour shadeLight 50WClosest overall alternativeShade 2How they compareScore
Shade match55% of overall92
Colour60%93#e5c6aa#e5c2a7Very close colourColour difference 1.8 (0 is identical)
Depth15%98FairLightCloseDepth difference: 1.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 95/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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