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Pretty Fresh Hyaluronic Hydrating Foundation Light 50W dupes and alternatives ColourPop

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Formulation

Skin type

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Fragrance-free5No drying alcohol6Vegan2Cruelty-free3Oil-free0With SPF1Mineral1

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Only showing matches with buildable coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD11

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ColourPop
Light 50WChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
The match
Chanel
BD11
Depth and undertone: Fair · Warm · golden
Finish and coverage: Matte · Buildable coverage
Shade match
96out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $57 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 003

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ColourPop
Light 50WChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
The match
Milani
003
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
Costs $6.49 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    002
    Shade match 80
    $18.49Ulta BeautyUlta BeautyCosts $6.49 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: fair with cool neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    14S Fair Sand
    Shade match 96
    $42Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourSame warm undertoneClaims 12-hour wear

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTargetCosts $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  4. #6 · Temptu

    Perfect Canvas Foundation

    1N Porcelain
    Shade match 86
    $34Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: fair shade with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Light 50W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1W

    • Looks identical
    • Fair · Warm undertone

    $38

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    2 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Warm

    • Looks identical
    • Light · Warm undertone

    $42

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    20S light sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 20S light sand

    • Looks identical
    • Fair · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    420 Bisque N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 420 Bisque N

    • Looks identical
    • Light · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marshmallow 1.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marshmallow 1.3 Golden

    • Very close colour
    • Light · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 05 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 05 W

    • Very close colour
    • Light · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD11, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50W. Every attribute compared, with its share of the score.

ComparedYour shadeLight 50WClosest shade matchBD11Score
Shade match55% of overall96
Colour95#e5c6aa#e8c8afVery close colourColour difference 1.5 (0 is identical)
Depth98FairFairSameDepth difference: 1.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD11.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 003, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50W. Every attribute compared, with its share of the score.

ComparedYour shadeLight 50WClosest overall alternative003Score
Shade match55% of overall86
Colour92#e5c6aa#e8c3a2Very close colourColour difference 2.1 (0 is identical)
Depth99FairLightCloseDepth difference: 0.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 003.

Same or better

  • Very close colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD11

Match price
$69Ulta BeautyUlta Beauty
Costs $57 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milani Conceal + Perfect Blur Out Skin Tint Stick 003

Match price
$18.49Ulta BeautyUlta Beauty
Costs $6.49 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.