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Pretty Fresh Hyaluronic Hydrating Foundation Medium 110W dupes and alternatives ColourPop

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation 4.5

The equivalent shade: scored on colour, depth and undertone only.

The match
Danessa Myricks Beauty
4.5
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $27 more

Your shade $12 at Ulta Beauty

Closest overall alternative: L'Oréal Paris Lumi Le Glow Skin Tint 200 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
200 Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$16.99Ulta BeautyUlta Beauty
Costs $4.99 more

Your shade $12 at Ulta Beauty · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    4.5WN
    Shade match 92
    $35Ulta BeautyUlta BeautyCosts $23 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than medium coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    4-5 Medium
    Shade match 97
    $20.99Ulta BeautyUlta Beauty(product price)Costs $8.99 more

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium 110W (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    415 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 415 Bisque W

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3

    • Looks identical
    • Light medium · Warm · golden undertone

    $42

  4. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Very close colour
    • Light medium · Warm undertone

    $42

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y20

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y20

    • Very close colour
    • Light medium · Warm · golden undertone

    $35

  6. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 4.5, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium 110W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 110WClosest shade match4.5Score
Shade match55% of overall98
Colour97#d4ae87#d7b28bLooks identicalColour difference 1.1 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 2.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 4.5.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

L'Oréal Paris Lumi Le Glow Skin Tint in 200 Neutral, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium 110W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 110WClosest overall alternative200 NeutralScore
Shade match55% of overall90
Colour98#d4ae87#d7af87Looks identicalColour difference 0.7 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 200 Neutral.

Same or better

  • Near-identical swatch colour
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Radiant finish instead of natural

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs low

Where to buy

Closest shade match

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation 4.5

Best price
$39SephoraSephora
Costs $27 more

Your shade $12 at Ulta Beauty

Closest overall alternative

L'Oréal Paris Lumi Le Glow Skin Tint 200 Neutral

Match price
$16.99Ulta BeautyUlta Beauty
Costs $4.99 more

Your shade $12 at Ulta Beauty · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.