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Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 125N dupes and alternatives ColourPop

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

  • Liquid0
  • Stick1
  • Powder0
  • Cushion0
  • Serum0

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Only showing matches with buildable coverage, vegan.

  • 18 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 007

The equivalent shade and the most similar foundation overall.

The match
Milani
007
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
95out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
93
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
Costs $6.49 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 125N (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2.5 Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $42

  2. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Very close colour
    • Medium light · Neutral undertone

    $33

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $32

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 007, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 125N. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 125NClosest match007Score
Shade match55% of overall95
Colour93#cca082#c59b7cVery close colourColour difference 1.8 (0 is identical)
Depth95Medium lightMediumCloseDepth difference: 3.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 95/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 007.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 007

Match price
$18.49Ulta BeautyUlta Beauty
Costs $6.49 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.