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Clean Fresh Yummy Blur Lipstick Choco-Blur dupes and alternatives CoverGirl

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: Revlon Super Lustrous Ultra Lipstick Sedona

The equivalent shade and the most similar lipstick overall.

Your shade
CoverGirl
Choco-BlurChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: —
The match
Revlon
Sedona
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Opaque
Overall match
77out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
50
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
70
Shade match
96out of 100
Colour
93
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$15.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Glossier

    Ultralip High Shine Lipstick with Hyaluronic Acid

    Pony
    Shade match 89
    $22SephoraSephoraCosts $10.01 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Nude rather than brown

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than brown

    Retailer shade note: rosy taupe

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Worth It Medium
    Shade match 90
    $12.49Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Nude rather than brown

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than brown

    Retailer shade note: pink brown nude

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Straps
    Shade match 95
    $11WalmartWalmart$0.99 less (8%)

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: 16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  4. #5 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Pillow Talk Deep
    Shade match 89
    $37Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim hydration

    Differences: Rose rather than brown6-hour wear rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Looks identical · Satin · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Rose rather than brown · 6-hour wear rather than not listed (longevity)

    Retailer shade note: berry rose

    Medium confidence· Digital match

    View match
  5. #6 · Tom Ford

    Runway Lipstick Color with Hydrating, 12H Longwear

    Dolce
    Shade match 88
    $64SephoraSephoraCosts $52.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: Burnt Sienna

    Medium confidence· Digital match

    View match
  6. #7 · Revlon

    Super Lustrous Lipstick

    Toast Of NY
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Medium confidence· Digital match

    View match
  7. #8 · RMS Beauty

    Legendary Serum Lipstick

    Angela
    Shade match 89
    $36Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: rose brown

    Medium confidence· Digital match

    View match
  8. #9 · Dior

    Rouge Dior Lipstick

    866 Together
    Shade match 87
    $50Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: a deep reddish brown

    Medium confidence· Digital match

    View match
  9. #10 · Buxom

    Full-On Satin Lipstick

    Hush Hush
    Shade match 85
    $27Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Very close colourClaims comfortBoth claim hydration

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: cinnamon

    Medium confidence· Digital match

    View match
  10. #11 · Revlon

    Super Lustrous Lipstick

    Bare It All
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Fashion Emergency
    Shade match 85
    $27Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Deeper10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · 10-hour wear rather than not listed (longevity)

    Retailer shade note: intense rose brown

    Medium confidence· Digital match

    View match
  12. #13 · NARS

    Explicit Lipstick

    Body Heat – 803
    Shade match 85
    $42SephoraSephoraCosts $30.01 more

    Matches: Claims transfer resistanceClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: tea brown

    Medium confidence· Digital match

    View match
  13. #14 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Velvet Teddy
    Shade match 85
    $27Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Nude rather than brown10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than brown · 10-hour wear rather than not listed (longevity)

    Retailer shade note: deep-toned beige

    Medium confidence· Digital match

    View match
  14. #15 · NARS

    Afterglow Lipstick

    Wild Ride
    Shade match 83
    $36SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Red rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Red rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: burgundy red

    Medium confidence· Digital match

    View match
  15. #16 · Yves Saint Laurent

    Candy Glaze Lip Gloss Stick

    06 Burgundy Temptation
    Shade match 80
    $43SephoraSephoraCosts $31.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Plum rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: sweet burgundy

    Medium confidence· Digital match

    View match
  16. #17 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    KITTEN HEEL
    Shade match 84
    $6.49$12.99Ulta BeautyUlta Beauty$5.50 less (46%)

    Matches: Same cool undertoneClaims transfer resistance

    Differences: 12-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: cool nude-brown

    Medium confidence· Digital match

    View match
  17. #18 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Bodacious
    Shade match 82
    $35Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Same cool undertoneClaims transfer resistanceClaims comfort

    Differences: Nude rather than brown24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than brown · 24-hour wear rather than not listed (longevity)

    Retailer shade note: deep tone beige

    Medium confidence· Digital match

    View match
  18. #19 · Yves Saint Laurent

    Loveshine Lip Oil Stick

    206 Spicy Affair
    Shade match 79
    $45SephoraSephoraCosts $33.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 14% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: rosy brown nude

    Medium confidence· Digital match

    View match
  19. #20 · Revlon

    Super Lustrous Lipstick

    Rum Raisin
    Shade match 79
    $11.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourClaims comfortBoth claim hydration

    Differences: Warm rather than cool undertonePlum rather than brown

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Looks identical

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than brown

    Medium confidence· Digital match

    View match
  20. #21 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Spiced Cider
    Shade match 79
    $12.49Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Berry rather than brown

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than brown

    Retailer shade note: medium brown berry

    Medium confidence· Digital match

    View match
  21. #22 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Movie Maker
    Shade match 84
    $13Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same cool undertoneClaims transfer resistanceClaims comfort

    Differences: 16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: medium rosy brown

    Medium confidence· Digital match

    View match
  22. #23 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Taupe
    Shade match 81
    $25SephoraSephoraCosts $13.01 more

    Matches: Claims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: muted reddish taupe brown

    Medium confidence· Digital match

    View match
  23. #24 · Stila

    Stay All Day Liquid Lipstick Matte

    Parma
    Shade match 81
    $25Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Mauve rather than brown12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than brown · 12-hour wear rather than not listed (longevity)

    Retailer shade note: deep muted mauve

    High confidence· Digital match

    View match
  24. #25 · Westman Atelier

    HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid

    Bob
    Shade match 79
    $50SephoraSephoraCosts $38.01 more

    Matches: Very close colourClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than brown

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Sheer tint · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than brown

    Retailer shade note: sheer flushed rosewood

    Medium confidence· Digital match

    View match
  25. #26 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Sugar Plum
    Shade match 83
    $26SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Plum rather than brownLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: rosy plum with a matte finish

    Medium confidence· Digital match

    View match
  26. #27 · NARS

    Afterglow Lipstick

    Aragon
    Shade match 80
    $36SephoraSephoraCosts $24.01 more

    Matches: Claims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: red chestnut

    Medium confidence· Digital match

    View match
  27. #28 · NARS

    Explicit Lipstick

    No Rules – 885
    Shade match 79
    $42Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Berry rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Berry rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool berry

    Medium confidence· Digital match

    View match
  28. #29 · NARS

    Afterglow Lipstick

    Turned On 321
    Shade match 79
    $36SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Red rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Red rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: berry red

    Medium confidence· Digital match

    View match
  29. #30 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    VELVET CHOKER
    Shade match 81
    $12.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Berry rather than brown12-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Berry rather than brown · 12-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: cool mauve-berry

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Revlon Super Lustrous Ultra Lipstick in Sedona, against CoverGirl Clean Fresh Yummy Blur Lipstick in Choco-Blur. Every attribute compared, with its share of the score.

ComparedYour shadeChoco-BlurClosest matchSedonaScore
Shade match60% of overall96
Colour93#9a3f40#973d3aVery close colourColour difference 1.8 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 77/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon Super Lustrous Ultra Lipstick in Sedona.

Same or better

  • Very close colour
  • Same cool undertone
  • Claims transfer resistance
  • Claims comfort
  • Both claim hydration

Different

  • Long-wearing longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionburgundy brownNot listed
FormatBulletBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Sedona

Best price
$15.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.