Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
17 of 31 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $18.99 at Ulta Beauty
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $18.99 at Ulta Beauty
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $25.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: warm peach
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$5 less (26%)Matches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVS
Walgreens$14.99View at WalgreensWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $20.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $13.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for combination/normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination/normal/oily skin
Retailer shade note: neutral natural beige
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $20.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $50.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: fair rosy
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $30.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$2.99 less (16%)Matches: Near-identical swatch colourSame medium coverageClaims a lightweight feel
Differences: Matte rather than natural finish
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $50.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)Costs $22.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: fair light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5.01 moreMatches: Near-identical swatch colourSame medium coverageClaims long-wearing
Differences: Radiant rather than natural finish
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $39.01 moreMatches: Near-identical swatch colourSame medium coverageClaims long-wearing
Differences: Matte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: Very Fair, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $39.01 moreMatches: Near-identical swatch colourSame medium coverageClaims long-wearing
Differences: Matte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: Very Fair, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyShowing 12 of 15 matches
The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Buff Beige (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW11
$30
Birch 1
$39
0W1
$34
1C
$38
Tone 03 W
$32
120C
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 20W Light Nude, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Buff Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 20W Light Nude.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 1C, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Buff Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 1C.
3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 20W Light Nude
SephoraYour shade $18.99 at Ulta Beauty
Makeup By Mario SurrealSkin Luminous Hydrating Foundation 1C
SephoraYour shade $18.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
