Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
6 of 31 matches
Only showing matches made for sensitive skin, with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.99 at Ulta Beauty
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$5 less (26%)Matches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVS
Walgreens$14.99View at WalgreensWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $22.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: fair light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5.01 moreMatches: Near-identical swatch colourSame medium coverageClaims long-wearing
Differences: Radiant rather than natural finish
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyThe closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Buff Beige (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW11
$30
Birch 1
$39
0W1
$34
1C
$38
Tone 03 W
$32
120C
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Warm, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Buff Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Warm.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation in C2 Cool Light, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Buff Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in C2 Cool Light.
5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium Warm
Ulta BeautyYour shade $18.99 at Ulta Beauty
L'Oréal Paris True Match Super-Blendable Foundation C2 Cool Light
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora