Beautler.Your beauty butler

Olay Simply Ageless 3-in-1 Liquid Foundation Buff Beige dupes and alternatives CoverGirl

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Medium Warm
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Medium coverage
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$2.99 less (16%)

Your shade $18.99 at Ulta Beauty

Closest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 18C Seashell

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Unleashia
18C Seashell
Depth and undertone: Fair · Warm · peach
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
92
Match price
$24Ulta BeautyUlta Beauty
Costs $5.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    415 Rose Ivory
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame natural finishClaims 32-hour wear

    Differences: Full rather than medium coverageContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C2 Cool Light
    Shade match 90
    $13.99Ulta BeautyUlta Beauty(product price)$5 less (26%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W1 Warm Light
    Shade match 90
    $13.99Ulta BeautyUlta Beauty(product price)$5 less (26%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  4. #6 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    14N Rosy Cheeks
    Shade match 89
    $24Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a lightweight feel

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light neutral peach

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C1 Cool Light
    Shade match 88
    $13.99Ulta BeautyUlta Beauty(product price)$5 less (26%)

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $58SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Buildable rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for combination skin

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $58SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Buildable rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for combination skin

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Skinforia Serum Foundation

    10 Fair Cool
    Shade match 90
    $21$30Ulta BeautyUlta BeautyCosts $2.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  9. Shade match 91
    $18.49Ulta BeautyUlta Beauty$0.50 less (3%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: fair with cool neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium
    Shade match 89
    $39SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: cool to neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · KimChi Chic Beauty

    A Really Good Foundation

    102L
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $10.01 more

    Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines

    Differences: Natural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: Very Fair with Cool Pink Undertones

    Medium confidence· Digital match

    View match
  12. #14 · Dior

    Forever Skin Glow Foundation

    1.5N Neutral
    Shade match 91
    $60SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourClaims 24-hour wear

    Differences: Radiant rather than natural finishBuildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol

    Retailer shade note: light skin with neutral tones

    Medium confidence· Digital match

    View match
  13. #15 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair Light 5 Neutral
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Retailer shade note: fair light neutral

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I am Magic Natural Radiance Foundation

    710 Maricao
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims long-wearing

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish

    Medium confidence· Digital match

    View match
  15. #17 · Dior

    Forever Skin Glow Foundation

    1N Neutral
    Shade match 90
    $60SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourClaims 24-hour wear

    Differences: Radiant rather than natural finishBuildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  16. #18 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Porcelain (N-010)
    Shade match 91
    $58SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims long-wearing

    Differences: Matte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: Very Fair, warm neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Porcelain (N-012)
    Shade match 91
    $58SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims long-wearing

    Differences: Matte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: Very Fair, neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Buff Beige (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Looks identical
    • Fair · Cool · rosy undertone

    $30

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Looks identical
    • Fair · Neutral undertone

    $39

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Looks identical
    • Fair · Warm undertone

    $34

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Looks identical
    • Fair · Cool undertone

    $38

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 03 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 03 W

    • Very close colour
    • Fair · Warm · golden undertone

    $32

  6. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Warm, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Buff Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBuff BeigeClosest shade matchMedium WarmScore
Shade match55% of overall92
Colour99#f0cbb0#f0caaeLooks identicalColour difference 0.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Warm.

Same or better

  • $2.99 less
  • Near-identical swatch colour
  • Same medium coverage
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none

Why the closest overall alternative works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 18C Seashell, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Buff Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBuff BeigeClosest overall alternative18C SeashellScore
Shade match55% of overall91
Colour98#f0cbb0#f3ceb4Looks identicalColour difference 0.8 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 18C Seashell.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Full rather than medium coverage
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 30

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium Warm

Best price
$16Ulta BeautyUlta Beauty
$2.99 less (16%)

Your shade $18.99 at Ulta Beauty

Closest overall alternative

Unleashia Satin Wear Healthy-Green Cushion Foundation 18C Seashell

Match price
$24Ulta BeautyUlta Beauty
Costs $5.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.