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Olay Simply Ageless 3-in-1 Liquid Foundation Fair Ivory dupes and alternatives CoverGirl

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0

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Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 3

The equivalent shade and the most similar foundation overall.

Your shade
CoverGirl
Fair IvoryChange shade
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
The match
Milk Makeup
3
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Light coverage
Overall match
75out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
46
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $19.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Fair Ivory (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Dior Forever Skin Correct Full-Coverage Concealer

    2CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2CR Cool Rosy

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3.5C

    • Very close colour
    • Light medium · Cool undertone

    $38

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    300C

    Rare Beauty Liquid Touch Brightening Concealer, shade 300C

    • Very close colour
    • Light medium · Cool undertone

    $24

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    05 Fair Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 05 Fair Peach

    • Close colour
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 3, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Fair Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeFair IvoryClosest match3Score
Shade match55% of overall91
Colour98#d1ac92#d2ac90Looks identicalColour difference 0.7 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 75/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 3.

Same or better

  • Near-identical swatch colour
  • Light rather than medium coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of natural
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy 3

Best price
$38SephoraSephora
Costs $19.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.