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Olay Simply Ageless 3-in-1 Liquid Foundation Warm Beige dupes and alternatives CoverGirl

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 36

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $21.01 more

Your shade $18.99 at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium to Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Ulta Beauty Collection
Medium to Tan Warm
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
83out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
92
Best price
$16Ulta BeautyUlta Beauty
$2.99 less (16%)

Your shade $18.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)Costs $20.51 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: for very light warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $50SephoraSephoraCosts $31.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/oily skin

    Retailer shade note: Very light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    C140
    Shade match 96
    $16.99CVSCVS$2 less (11%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $36SephoraSephoraCosts $17.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for normal skin

    Retailer shade note: light / medium - neutral

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    18P
    Shade match 77
    $24SephoraSephoraCosts $5.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily skin

    Retailer shade note: medium with pink undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Warm Beige (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2W1

    • Looks identical
    • Light · Warm undertone

    $34

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Looks identical
    • Light · Warm · golden undertone

    $36

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3.9

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3.9

    • Very close colour
    • Light · Warm · peach undertone

    $42

  4. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Very close colour
    • Light · Warm · peach undertone

    $42

  5. Rare Beauty Liquid Touch Brightening Concealer

    180W

    Rare Beauty Liquid Touch Brightening Concealer, shade 180W

    • Very close colour
    • Light · Warm undertone

    $24

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 36, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest shade match36Score
Shade match55% of overall98
Colour97#e9ba9e#e7b89eLooks identicalColour difference 0.9 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish100NaturalNaturalSameSame natural finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 36.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Full rather than medium coverage
  • Not marketed for combination skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium to Tan Warm, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest overall alternativeMedium to Tan WarmScore
Shade match55% of overall96
Colour95#e9ba9e#e2b69cLooks identicalColour difference 1.4 (0 is identical)
Depth96LightLightSameDepth difference: 2.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium to Tan Warm.

Same or better

  • $2.99 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 36

Best price
$40SephoraSephora
Costs $21.01 more

Your shade $18.99 at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium to Tan Warm

Best price
$16Ulta BeautyUlta Beauty
$2.99 less (16%)

Your shade $18.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.