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Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Classic Ivory 210 dupes and alternatives CoverGirl

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 2 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
Classic Ivory 210Change shade
Depth and undertone: Fair
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
2 Warm
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $33.51 more

Your shade $18.49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 310 Versatile Bisque II (C)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
Classic Ivory 210Change shade
Depth and undertone: Fair
Finish and coverage: Matte · Full coverage
The match
Lancôme
310 Versatile Bisque II (C)
Depth and undertone: Fair
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$53Ulta BeautyUlta Beauty
Costs $34.51 more

Your shade $18.49 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1C
    Shade match 91
    $38Ulta BeautyUlta BeautyCosts $19.51 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with cool subtle peachy undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    210 Versatile Clair II (N)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $34.51 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance · No SPF

    Low confidence· Digital match

    View match
  3. #5 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    220 Versatile Buff II (C)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $34.51 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance · No SPF

    Low confidence· Digital match

    View match
  4. #6 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2C
    Shade match 90
    $38Ulta BeautyUlta Beauty(product price)Costs $19.51 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    80 Light Warm
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $64SephoraSephoraCosts $45.51 more

    Matches: Near-identical swatch colourSame matte finishClaims 24-hour wear

    Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: light

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Neutral
    Shade match 89
    $52SephoraSephoraCosts $33.51 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Ivory (W-026)
    Shade match 88
    $58SephoraSephoraCosts $39.51 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Extra light, warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Ivory (C-026)
    Shade match 88
    $58SephoraSephoraCosts $39.51 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Extra light, cool undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $64SephoraSephoraCosts $45.51 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    13 Fair Neutral
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$10.49 less (57%)

    Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Classic Ivory 210 (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    CN 20 Fair

    Clinique Even Better All-Over Concealer + Eraser, shade CN 20 Fair

    • Looks identical
    • Fair · Neutral · neutral pink undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Looks identical
    • Fair · Cool undertone

    $35

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Looks identical
    • Fair · Neutral undertone

    $31

  4. NARS Soft Matte Complete Concealer

    Custard

    NARS Soft Matte Complete Concealer, shade Custard

    • Looks identical
    • Fair · Neutral undertone

    $36

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Looks identical
    • Fair · Neutral undertone

    $39

  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Looks identical
    • Fair · Warm undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 2 Warm, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Classic Ivory 210. Every attribute compared, with its share of the score.

ComparedYour shadeClassic Ivory 210Closest shade match2 WarmScore
Shade match55% of overall92
Colour99#eac9aa#e9c8a9Looks identicalColour difference 0.2 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 75/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 2 Warm.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 28Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 310 Versatile Bisque II (C), against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Classic Ivory 210. Every attribute compared, with its share of the score.

ComparedYour shadeClassic Ivory 210Closest overall alternative310 Versatile Bisque II (C)Score
Shade match55% of overall91
Colour98#eac9aa#eccbabLooks identicalColour difference 0.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 91/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 310 Versatile Bisque II (C).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFSPF 28Not listed
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 2 Warm

Best price
$52SephoraSephora
Costs $33.51 more

Your shade $18.49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 310 Versatile Bisque II (C)

Match price
$53Ulta BeautyUlta Beauty
Costs $34.51 more

Your shade $18.49 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.