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Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Creamy Beige dupes and alternatives CoverGirl

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan3Cruelty-free4Oil-free2With SPF1Mineral0

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Only showing matches with a natural finish.

Closest shade matchClosest overall alternative: Chanel LES BEIGES Water-Fresh Complexion Touch BD01

The equivalent shade and the most similar foundation overall.

Your shade
CoverGirl
Creamy BeigeChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Chanel
BD01
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$70Ulta BeautyUlta Beauty
Costs $54.87 more

Your shade $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Fair Ivory LN2
    Shade match 94
    $38Ulta BeautyUlta BeautyCosts $22.87 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light Neutral
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)Costs $0.87 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    Beyond Perfecting Foundation + Concealer

    5.75 Cork
    Shade match 93
    $41SephoraSephoraCosts $25.87 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  4. #5 · Hourglass

    Vanish Seamless Finish Foundation Stick

    3.5 Bisque
    Shade match 90
    $49SephoraSephoraCosts $33.87 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair, warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Silk
    Shade match 94
    $38SephoraSephoraCosts $22.87 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: very fair (neutral golden)

    Medium confidence· Digital match

    View match
  6. #7 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    4.5N
    Shade match 96
    $63SephoraSephoraCosts $47.87 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium to tan with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Creamy Beige (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Warm Peach

    • Looks identical
    • Light · Warm · peach undertone

    $42

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 20.0 Medium

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Natural Ivory

    CoverGirl TruBlend Undercover Concealer, shade Natural Ivory

    • Very close colour
    • Light medium · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Ginger

    NARS Radiant Creamy Concealer, shade Ginger

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    180W

    Rare Beauty Liquid Touch Brightening Concealer, shade 180W

    • Very close colour
    • Light · Warm undertone

    $24

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    27H light-medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27H light-medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Chanel LES BEIGES Water-Fresh Complexion Touch in BD01, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Creamy Beige. Every attribute compared, with its share of the score.

ComparedYour shadeCreamy BeigeClosest matchBD01Score
Shade match55% of overall98
Colour97#dfb79e#e0b59bLooks identicalColour difference 0.9 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Water-Fresh Complexion Touch in BD01.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 28Not listed
OverlapSilicone-based vs water-based; silicone high vs moderate
View full match

Where to buy BD01

Best price
$70Ulta BeautyUlta Beauty
Costs $54.87 more

Your shade $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.