Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
21 of 33 matches
Only showing matches with a matte finish.
The equivalent shade and the most similar foundation overall.
WalmartYour shade $15.13 at Walmart
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $26.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: for tan-dark cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42 · low stockView at Macy'sUlta Beauty(product price)Costs $4.87 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: No SPF
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance · No SPF
Retailer shade note: medium deep with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $33.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination/sensitive skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta BeautyCosts $26.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: for medium-tan cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $53.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: very intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta Beauty(product price)Costs $53.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$2.14 less (14%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Not marketed for sensitive skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.95 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautySephoraCosts $48.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty(product price)Costs $53.87 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: deep shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No SPF
Retailer shade note: medium with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $53.87 moreMatches: Same matte finishSame full coverageClaims 24-hour wear
Differences: Olive rather than neutral undertoneNot marketed for dry/sensitive skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69 · low stockView at SephoraMacy's$69View at Macy'sUlta BeautyCosts $26.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $33.87 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneNot marketed for dry/sensitive skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: Tan skin with olive undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta BeautyCosts $22.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Light rather than full coverageNot marketed for sensitive skinNo SPF
Very close colour · Matte · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light rather than full coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: for tan skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta BeautyCosts $30.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/normal/oily/sensitive skinContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for dry/normal/oily/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: Medium with neutral golden undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta BeautyCosts $24.87 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta Beauty
Target$0.54 less (4%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $24.87 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: light brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $53.87 moreMatches: Same matte finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly cooler undertoneBuildable rather than full coverageContains listed fragrance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: light-deep shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyShowing 12 of 20 matches
The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Natural Beige (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Honey
$36
24 Light Medium Neutral
$32
WN 115.5 Mocha
$22
4 Neutral
$42
Amande
420N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Sand, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Natural Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Sand.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
WalmartYour shade $15.13 at Walmart
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
