Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: dewy· Both claim comfort
Differences: Plum rather than berry· Opaque rather than buildable (pigmentation)· Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Score details
Shade match
77
Finish, pigmentation & format
88
Wear & performance
50
Comfort & skin suitability
72
Close colour · Dewy · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than berry · Opaque rather than buildable (pigmentation) · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same cool undertone· Same finish: dewy· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Liquid rather than stick (format)
Score details
Shade match
70
Finish, pigmentation & format
86
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity) · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same cool undertone· Same finish: dewy· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than not listed (longevity)
Score details
Shade match
68
Finish, pigmentation & format
96
Wear & performance
40
Comfort & skin suitability
48
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same cool undertone· Same finish: dewy· Same format: stick
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
66
Finish, pigmentation & format
91
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Dewy · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · 24-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Both claim comfort· Claims hydration
Differences: Plum rather than berry· Sheer rather than buildable (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
82
Finish, pigmentation & format
55
Wear & performance
40
Comfort & skin suitability
80
Close colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Plum rather than berry · Sheer rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Claims waterproof· Both claim comfort
Differences: Matte rather than dewy (finish)· Sheer rather than buildable (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
80
Finish, pigmentation & format
50
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Matte · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity) · Normal rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same cool undertone· Same finish: dewy· Claims waterproof
Differences: Noticeably different swatch colour· Pink rather than berry· Sheer rather than buildable (pigmentation)
Score details
Shade match
64
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
56
Slight colour difference · Dewy · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than berry · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Normal rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same cool undertone· Claims waterproof· Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Natural rather than dewy (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
69
Finish, pigmentation & format
71
Wear & performance
40
Comfort & skin suitability
70
Slight colour difference · Natural · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Does not claim comfort
Matches: Same cool undertone· Same format: stick· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Natural rather than dewy (finish)
Score details
Shade match
67
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
72
Slight colour difference · Natural · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same cool undertone· Same finish: dewy· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Plum rather than berry
Score details
Shade match
60
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Powder rather than stick (format) · 12-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Same finish: dewy· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Sheer rather than buildable (pigmentation)
Score details
Shade match
62
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
56
Visibly different colour · Dewy · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Normal rather than combination, dry, normal, oily, sensitive (skin types)
Differences: Neutral rather than cool undertone· Sheer rather than buildable (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
74
Finish, pigmentation & format
55
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Sheer rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Same pigmentation: buildable· Claims transfer resistance
Differences: Noticeably different swatch colour· Lighter· Natural rather than dewy (finish)
Score details
Shade match
61
Finish, pigmentation & format
70
Wear & performance
40
Comfort & skin suitability
100
Visibly different colour · Natural · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Natural rather than dewy (finish) · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Same pigmentation: buildable· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Matte rather than dewy (finish)
Score details
Shade match
64
Finish, pigmentation & format
59
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Matte rather than dewy (finish) · Liquid rather than stick (format) · 12-hour wear rather than not listed (longevity)
Differences: Noticeably different swatch colour· Lighter· Natural rather than dewy (finish)
Score details
Shade match
56
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Natural
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Natural rather than dewy (finish) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Date Night, against CoverGirl Trublend Skin Enhancer Balm Blush Stick in Midnight Plum. Every attribute compared, with its share of the score.
ComparedYour shadeMidnight PlumClosest shade matchDate NightHow they compareScore
Shade match55% of overall96
Colour55%93#691932#661f36Very close colourColour difference 1.7 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Undertone15%100CoolCoolSameSame product undertone
Colour family15%100BerryBerrySameSame colour family
Finish, pigmentation & format25% of overall59
Finish50%45DewyMatteSome differenceMatte finish rather than dewy
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableCombination, Dry, Normal, Oily, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 78/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty Soft Pinch Matte Bouncy Blush in Soulful, against CoverGirl Trublend Skin Enhancer Balm Blush Stick in Midnight Plum. Every attribute compared, with its share of the score.
ComparedYour shadeMidnight PlumClosest overall alternativeSoulfulHow they compareScore
Shade match55% of overall95
Colour55%92#691932#642133Very close colourColour difference 2.1 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.5 on the 0–100 scale
Undertone15%100CoolCoolSameSame product undertone
Colour family15%100BerryBerrySameSame colour family
Finish, pigmentation & format25% of overall69
Finish50%45DewyMatteSome differenceMatte finish rather than dewy
Overall match 80/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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