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Flawless Creator Liquid Foundation Drops 10N dupes and alternatives Dermablend

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Adjustable Coverage Powder Foundation Light to Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Dermablend
10NChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Full coverage
The match
Ulta Beauty Collection
Light to Medium Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$27 less (63%)

Your shade $43 at Ulta Beauty

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 170

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Dermablend
10NChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
170
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
91
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Best price
$44SephoraSephora
Costs $1 more

Your shade $43 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 20 Fair
    Shade match 90
    $41SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: very light beige with rosy undertone for lightest skin

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 08 Linen
    Shade match 89
    $41SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $58Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural matte rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: very light cool with peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 58 Honey
    Shade match 88
    $41SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/sensitive skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 52 Neutral
    Shade match 88
    $41SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/sensitive skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 10 Alabaster
    Shade match 88
    $41Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $44SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $44SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Fair Cool
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$27 less (63%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. #13 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Very Light Cool 120
    Shade match 93
    $45SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: Very Light with pink undertones

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    25 Light Neutral
    Shade match 85
    $8Ulta BeautyUlta Beauty$35 less (81%)

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Creamy Beige
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$24.01 less (56%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  14. Shade match 96
    $49SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    48
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutal undertones

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $42Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  16. #18 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Neutral 140
    Shade match 91
    $45SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: Light with subtle pink undertones

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC17
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finish

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish

    Retailer shade note: light beige with neutral undertone with light skin

    Medium confidence· Digital match

    View match
  18. #20 · TIRTIR

    Mask Fit Red Cushion

    22N SHELL BEIGE
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)$18 less (42%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  19. Shade match 85
    $46Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finish

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish

    Retailer shade note: light neutral beige with golden undertone for light skin

    Medium confidence· Digital match

    View match
  20. Shade match 87
    $38Ulta BeautyUlta Beauty$5 less (12%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 05
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $3.90 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. Shade match 80
    $72Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  23. #25 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    250 Cream Beige
    Shade match 84
    $14.78WalmartWalmart$28.22 less (66%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  24. Shade match 79
    $72Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  25. #27 · Hourglass

    Ambient Soft Glow Foundation

    3.5
    Shade match 74
    $60SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Dermablend Flawless Creator Liquid Foundation Drops 10N (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    1CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1CR Cool Rosy

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Close colour
    • Light · Cool · rosy undertone

    $39

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Close colour
    • Light · Cool · pink undertone

    $30

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.5 Light Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.5 Light Beige

    • Close colour
    • Light · Cool undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    22N light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 22N light neutral

    • Close colour
    • Light · Cool undertone

    $32

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.6

    • Close colour
    • Light · Cool · pink undertone

    $17

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool, against Dermablend Flawless Creator Liquid Foundation Drops in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest shade matchLight to Medium CoolScore
Shade match55% of overall96
Colour94#d6b59a#d2b59eVery close colourColour difference 1.6 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool.

Same or better

  • $27 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 170, against Dermablend Flawless Creator Liquid Foundation Drops in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest overall alternative170Score
Shade match55% of overall92
Colour87#d6b59a#ddb395Very close colourColour difference 2.7 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 170.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim transfer resistance

Different

  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Ulta Beauty Collection Adjustable Coverage Powder Foundation Light to Medium Cool

Best price
$16Ulta BeautyUlta Beauty
$27 less (63%)

Your shade $43 at Ulta Beauty

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 170

Best price
$44SephoraSephora
Costs $1 more

Your shade $43 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.