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Flawless Creator Liquid Foundation Drops 40N dupes and alternatives Dermablend

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 130N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Dermablend
40NChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
The match
ColourPop
Medium Dark 130N
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
85
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$3Ulta BeautyUlta Beauty
$40 less (93%)

Your shade $43 at Ulta Beauty

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 7.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Dermablend
40NChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
The match
Hourglass
7.5
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$60SephoraSephora
Costs $17 more

Your shade $43 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $72Ulta BeautyUlta BeautyCosts $29 more

    Matches: Same neutral undertoneSame natural finishBoth claim a lightweight feel

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Ambient Soft Glow Foundation

    6.5
    Shade match 84
    $60Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Ambient Soft Glow Foundation

    4.5
    Shade match 81
    $60SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    280 Light Medium
    Shade match 88
    $52SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Light 9C
    Shade match 81
    $42SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Light Medium with Cool Undertones

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $72Ulta BeautyUlta BeautyCosts $29 more

    Matches: Same neutral undertoneSame natural finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  7. Shade match 75
    $49SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim 12-hour wear

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: light medium, golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    15N Incredible
    Shade match 85
    $47Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  9. #11 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 148N
    Shade match 83
    $12$16Ulta BeautyUlta Beauty$31 less (72%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  10. #12 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 125N
    Shade match 83
    $12$16Ulta BeautyUlta Beauty$31 less (72%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. #13 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium 105N
    Shade match 82
    $12$16Ulta BeautyUlta Beauty$31 less (72%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  12. #14 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$13 less (30%)

    Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  13. Shade match 84
    $18.49Ulta BeautyUlta Beauty(product price)$24.51 less (57%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  14. #16 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    230 Light Medium
    Shade match 79
    $52SephoraSephoraCosts $9 more

    Matches: Same natural finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  15. #17 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.75N
    Shade match 88
    $49SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral peach undertones

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Neutral
    Shade match 86
    $16Ulta BeautyUlta Beauty$27 less (63%)

    Matches: Same neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3CR
    Shade match 86
    $49SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  18. #20 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 76
    $30TargetTarget$13 less (30%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  19. #21 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.5N
    Shade match 85
    $49Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same neutral undertoneSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral golden undertones

    Medium confidence· Digital match

    View match
  20. #22 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.25N
    Shade match 84
    $49SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageClaims a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    220 Light Medium
    Shade match 75
    $52SephoraSephoraCosts $9 more

    Matches: Same natural finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  22. Shade match 80
    $14.59TargetTarget$28.41 less (66%)

    Matches: Same full coverageClaims a blurring effectAdds SPF 15

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  23. #25 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Medium to Tan Neutral
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$27 less (63%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. Shade match 77
    $40Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Same full coverageClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    68
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel

    Retailer shade note: light brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  25. #27 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    14C Phenomenal
    Shade match 75
    $47SephoraSephoraCosts $4 more

    Matches: Same natural finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light-medium cool

    Medium confidence· Digital match

    View match
  26. Shade match 71
    $45Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same full coverageClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly lighterSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    71
    Finish & visual result
    68
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: for light cool skin with a pink hue

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a concealer in your shade?

The closest shade to Dermablend Flawless Creator Liquid Foundation Drops 40N (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    22 Light Medium Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 22 Light Medium Peach

    • Looks identical
    • Medium · Warm · peach undertone

    $32

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Neutral

    • Close colour
    • Medium light · Neutral undertone

    $42

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Slight colour difference
    • Medium · Neutral undertone

    $30

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Slight colour difference
    • Medium

    $12

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Slight colour difference
    • Light medium · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 130N, against Dermablend Flawless Creator Liquid Foundation Drops in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest shade matchMedium Dark 130NScore
Shade match55% of overall91
Colour85#c19986#c4977cVery close colourColour difference 2.9 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 130N.

Same or better

  • $40 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 7.5, against Dermablend Flawless Creator Liquid Foundation Drops in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest overall alternative7.5Score
Shade match55% of overall88
Colour80#c19986#c7997cClose colourColour difference 3.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 7.5.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 130N

Best price
$3Ulta BeautyUlta Beauty
$40 less (93%)

Your shade $43 at Ulta Beauty

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 7.5

Best price
$60SephoraSephora
Costs $17 more

Your shade $43 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.