Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
17 of 31 matches
Only showing matches with a natural finish.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $60 at Ulta Beauty
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $60 at Ulta Beauty
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$16 less (27%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephora$12 less (20%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: medium dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$16 less (27%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$38 less (63%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty(product price)$38 less (63%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta Beauty
Walgreens$22View at WalgreensSephora$16 less (27%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$12 less (20%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry/sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraSame priceMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta Beauty
Walmart$53 less (88%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No long-wear claimNot marketed for combination/dry/normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No long-wear claim · Not marketed for combination/dry/normal/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$7View at WalmartWalgreens$17.99View at WalgreensSephora$14 less (23%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin
Retailer shade note: medium - neutral, slightly warm olive
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$8 less (13%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for combination/oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$48 less (80%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$46.01 less (77%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty$47.41 less (79%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than medium coverage
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSUlta Beauty$25 less (42%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyShowing 12 of 15 matches
The closest shade to Dior Forever Hydra Nude Foundation 5N Neutral (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
6 Neutral
$42
4N2
$34
N9
$16.99
495 Suede W
$32
Amande
147.5
$12.99
480W
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Deep 16N, against Dior Forever Hydra Nude Foundation in 5N Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Deep 16N.
7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 360, against Dior Forever Hydra Nude Foundation in 5N Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 360.
10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Deep 16N
SephoraYour shade $60 at Ulta Beauty
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 360
SephoraYour shade $60 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
