Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $64 at Sephora · product price; shade not separately priced
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $64 at Sephora
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.97View at Walmart
Target$11.99View at Target
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$12 less (19%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at Amazon
Sephora$6 less (9%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: Very Fair, neutral undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$54.20 less (85%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyUlta Beauty(product price)$57.01 less (89%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair with warm yellow undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty$26 less (41%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Light rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than medium coverage · Does not claim transfer resistance
Retailer shade note: lightest shade, for pale to very fair skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)$44.01 less (69%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephora$12 less (19%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$4 less (6%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (17%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Does not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: matte sand
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$37.40 less (58%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Light-medium rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Light-medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: ivory
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beauty$26.60View at Ulta BeautySephora$25 less (39%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: very fair beige with golden undertone for very fair skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$11 less (17%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Does not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyWalmart$52.03 less (81%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$58.40 less (91%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautyUlta Beauty(product price)$11 less (17%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Does not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (38%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: very fair with gold undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty$45.01 less (70%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta Beauty
CVS$18.99View at CVSSephora$32 less (50%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: warm fair ivory
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$55 less (86%)Matches: Very close colourSame matte finish
Differences: Slightly deeperFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautySephora$6 less (9%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: very light skin with golden undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (22%)Matches: Near-identical swatch colourBoth claim a lightweight feelNo fragrance listed
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo long-wear claim
Looks identical · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: fair shade, neutral undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty$52 less (81%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Slightly deeperNatural rather than matte finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$56 less (88%)Matches: Very close colourSame medium coverageClaims not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Walgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonSephora$24 less (38%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Contains drying alcohol
Retailer shade note: fair cool
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$45.01 less (70%)Matches: Very close colourBoth claim transfer resistanceClaims colour stability
Differences: Natural rather than matte finishFull rather than medium coverageContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$26 less (41%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$45.01 less (70%)Matches: Very close colourBoth claim transfer resistanceClaims colour stability
Differences: Natural rather than matte finishFull rather than medium coverageContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$25 less (39%)Matches: Very close colourSame warm undertoneAdds SPF 50
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: very fair complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty$16 less (25%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim
Very close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: fair neutral
Medium confidence· Digital match
Poom Natural Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyUlta BeautyCosts $17 moreMatches: Near-identical swatch colourSame warm undertone
Differences: Radiant rather than matte finishFull rather than medium coverageNo long-wear claim
Looks identical · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair shade, golden undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$81View at Ulta BeautyShowing 12 of 30 matches
The closest shade to Dior Forever Natural Matte Velvet Compact Foundation 1W IN (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1 Neutral
$42
Whipped Cream 0.1 Golden
$31
NC5
$30
12S fair
$32
95 Ivoire W
$32
3.5 Fair
$36
1N00
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NC7, against Dior Forever Natural Matte Velvet Compact Foundation in 1W IN. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC7.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation in 110, against Dior Forever Natural Matte Velvet Compact Foundation in 1W IN. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 110.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Radiance Serum Powered Foundation NC7
Ulta BeautyYour shade $64 at Sephora · product price; shade not separately priced
Maybelline Super Stay Lumi-Matte Foundation 110
Ulta BeautyYour shade $64 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
