Tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
28 of 30 matches
Only showing matches without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $44 at Ulta Beauty
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$32 less (73%)Matches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: No blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: neutral
Low confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta Beauty
SephoraCosts $24 moreMatches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: No blurring effect claimedContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: Tan to deep warm undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty$32 less (73%)Matches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: No blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: cool
Low confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$2 less (5%)Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta BeautyCosts $28 moreMatches: Same natural finishSame medium coverageClaims a lightweight feel
Differences: No skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Low confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $6 moreMatches: Same natural finishSame medium coverageBoth claim a blurring effect
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$12 less (27%)Matches: Same natural finishSame medium coverageClaims long-wearing
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: neutral almond
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32 less (73%)Matches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: No blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: warm
Low confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$8 less (18%)Matches: Same medium coverageBoth claim a skin-like finishClaims long-wearing
Differences: No blurring effect claimed
Close colour · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: deep - cool
Low confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephora$5 less (11%)Matches: Same natural finishBoth claim a skin-like finishClaims 12-hour wear
Differences: Slightly deeperBuildable rather than medium coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · No blurring effect claimed
Retailer shade note: Deep dark shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$28 less (64%)Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (64%)Matches: Same natural finishSame medium coverageBoth claim a blurring effect
Differences: Slightly lighterNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed
Low confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (11%)Matches: Same natural finishSame medium coverageBoth claim a blurring effect
Differences: Slightly deeperNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed
Retailer shade note: deep, warm-neutral undertones
Low confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39 · out of stockView at SephoraUlta Beauty(product price)$28 less (64%)Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$8 less (18%)Matches: Same medium coverageBoth claim a skin-like finishClaims long-wearing
Differences: Slightly lighterNo blurring effect claimed
Close colour · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed
Retailer shade note: deep - warm
Low confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$2 less (5%)Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect
Differences: Radiant rather than natural finishContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: dark with neutral undertone
Low confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraSame priceMatches: Same natural finishSame medium coverageClaims long-wearing
Differences: No skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$12 less (27%)Matches: Same natural finishSame medium coverageClaims long-wearing
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: warm hazelnut
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $11 moreMatches: Same medium coverageAdds SPF 45
Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: very deep with neutral undertones
Low confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $28 moreMatches: Same natural finishSame medium coverageClaims a lightweight feel
Differences: No skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Low confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty$16.70 less (38%)Matches: Same natural finishClaims long-wearingClaims a lightweight feel
Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: beige
Low confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta Beauty
Target$14 less (32%)Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta BeautyCosts $11 moreMatches: Same medium coverageAdds SPF 45
Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with warm yellow undertones
Low confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $25 moreMatches: Both claim a blurring effectClaims 24-hour wearClaims a lightweight feel
Differences: Slightly lighterMatte rather than natural finishBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: deep shade, rosy undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$12 less (27%)Matches: Same natural finishSame medium coverageClaims long-wearing
Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: neutral golden
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$2 less (5%)Matches: Both claim a blurring effectClaims 16-hour wearClaims not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $25 moreMatches: Claims long-wearing
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep shade, neutral undertone
Low confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyShowing 12 of 27 matches
The closest shade to Doll 10 Peptide Blur Stick Foundation Deep/Rich (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Warm Honey
53S deep sand
$32
Deep Cinnamon
Sand
$12
40.5 Deep
$30
WN 115.5 Mocha
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 175W, against Doll 10 Peptide Blur Stick Foundation in Deep/Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 175W.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $44 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
