Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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22 of 30 matches
Only showing matches made for dry skin.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $44 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$32 less (73%)Matches: Same cool undertoneSame natural finishSame medium coverage
Differences: No blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: cool
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$28 less (64%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Slightly lighterMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$32 less (73%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta Beauty
Sephora$5 less (11%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: very fair complexion with cool rosy undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty$27.01 less (61%)Matches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Target$13.99View at TargetUlta Beauty$16.99View at Ulta Beauty
CVS$16.99View at CVS
Walgreens$16.99View at WalgreensSephora$4.50 less (10%)Matches: Same cool undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$36 less (82%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyTarget$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephora$16 less (36%)Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish
Differences: Radiant rather than natural finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: vanilla - fair skin with pink undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$4 less (9%)Matches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: Slightly deeperNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed
Retailer shade note: fairest with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautySephora$2 less (5%)Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish
Differences: Full rather than medium coverageNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: Very Fair with Cool Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$6 less (14%)Matches: Same cool undertoneBoth claim a skin-like finishClaims a lightweight feel
Differences: Slightly lighterLight-medium rather than medium coverageNo blurring effect claimed
Close colour · Light-medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Light-medium rather than medium coverage · No blurring effect claimed
Retailer shade note: fair cool
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta BeautyCosts $14 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Slightly lighterNatural matte rather than natural finishFull rather than medium coverage
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: very fair cool with peach undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautyUlta Beauty(product price)$28 less (64%)Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish
Differences: Slightly lighterMatte rather than natural finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertone
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: Very light with neutral undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)$10 less (23%)Matches: Same cool undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: Very fair neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraWalmart$30.03 less (68%)Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartUlta Beauty(product price)$2 less (5%)Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyTarget$14 less (32%)Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraSame priceMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: cool pink
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyShowing 12 of 21 matches
The closest shade to Doll 10 Peptide Blur Stick Foundation Fair (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3 Fair
$36
1 Cool Rosy
$42
Fair Rose
16N fair-light neutral
$32
Chantilly
0.5C
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light Cool, against Doll 10 Peptide Blur Stick Foundation in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light Cool.
4 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $44 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
