Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
28 of 30 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $44 at Ulta Beauty · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $44 at Ulta Beauty
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$28 less (64%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta Beauty
SephoraCosts $24 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNo blurring effect claimedContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Contains drying alcohol
Retailer shade note: Fair cool undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty$36 less (82%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$6 less (14%)Matches: Same cool undertoneBoth claim a skin-like finishClaims a lightweight feel
Differences: Light-medium rather than medium coverageNo blurring effect claimed
Close colour · Light-medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light-medium rather than medium coverage · No blurring effect claimed
Retailer shade note: fair cool
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedContains listed fragranceContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium with cool undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sUlta Beauty(product price)$28 less (64%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (64%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Slightly deeperMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$4 less (9%)Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish
Differences: Light rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed
Retailer shade note: fair with cool tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$4 less (9%)Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No blurring effect claimed
Retailer shade note: fair with cool tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$12 less (27%)Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No blurring effect claimed
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$10 less (23%)Matches: Same cool undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$32 less (73%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$9 less (20%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beauty$35View at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: cool pink
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: light with neutral rosy undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$5 less (11%)Matches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed
Retailer shade note: FAIR WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$27.01 less (61%)Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Target$13.99View at TargetUlta Beauty$16.99View at Ulta Beauty
CVS$16.99View at CVS
Walgreens$16.99View at WalgreensSephoraCosts $8 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo skin-like finish claimed
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: fair-light neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$5 less (11%)Matches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed
Retailer shade note: FAIR WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneBoth claim a blurring effectClaims 12-hour wear
Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (84%)Matches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: light with cool neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Same natural finishSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNo skin-like finish claimedContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sSephora$4 less (9%)Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed
Retailer shade note: fair to light with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta BeautyCosts $3 moreMatches: Same natural finishSame medium coverageBoth claim a blurring effect
Differences: Slightly lighterNeutral rather than cool undertoneNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No skin-like finish claimed
Retailer shade note: fair neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautyTarget$29.01 less (66%)Matches: Same natural finishSame medium coverage
Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetShowing 12 of 26 matches
The closest shade to Doll 10 Peptide Blur Stick Foundation Light (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2 Fair
$36
Tone 2.6
$17
20B light
$32
Fair Rose
1C
$38
1 Cool Rosy
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in LP4 Vanilla, against Doll 10 Peptide Blur Stick Foundation in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in LP4 Vanilla.
4 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 33C, against Doll 10 Peptide Blur Stick Foundation in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 33C.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer LP4 Vanilla
Ulta BeautyYour shade $44 at Ulta Beauty · product price; shade not separately priced
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Light 33C
Ulta BeautyYour shade $44 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
