T.C.E This Covers Everything Super Coverage Serum Makeup Tan/Deep dupes and alternatives Doll 10
4.4 (71)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$6.99Ulta Beauty(product price)$39.01 less (85%)3.8 (142)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
79
Wear & performance
40
Skin suitability
68
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium tan with golden undertones
$13.99Ulta Beauty(product price)$32.01 less (70%)4.3 (33,167)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
68
Wear & performance
40
Skin suitability
68
Very close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
73
Wear & performance
40
Skin suitability
73
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
$39Ulta Beauty(product price)$7 less (15%)4.3 (1,754)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
66
Skin suitability
73
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
73
Wear & performance
40
Skin suitability
73
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Matches: Very close colour· Claims a blurring effect· Claims 12-hour wear
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
54
Skin suitability
68
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
40
Skin suitability
73
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Matches: Very close colour· Claims a blurring effect· Claims 16-hour wear
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
52
Wear & performance
54
Skin suitability
73
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines
Matches: Very close colour· Both claim a skin-like finish· Claims long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
84
Finish & visual result
54
Wear & performance
54
Skin suitability
73
Very close colour · Natural · Light coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than full coverage · Does not claim not settling into lines
Retailer shade note: tan to deep with neutral tones
The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Tan/Deep (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Hourglass Veil Hydrating Skin Tint Foundation in 15, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep. Every attribute compared, with its share of the score.
ComparedYour shadeTan/DeepClosest shade match15How they compareScore
Shade match55% of overall97
Colour60%95#9f6444#a06541Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared21
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%20FullLightDifferentLight coverage rather than full
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73CombinationNormal, dry, combinationBoth marketed for combination skin
Overall match 71/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep. Every attribute compared, with its share of the score.
ComparedYour shadeTan/DeepClosest overall alternativeDeep Dark 185WHow they compareScore
Shade match55% of overall93
Colour60%89#9f6444#a46944Very close colourColour difference 2.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared75
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $2 more
