Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
72
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry skin · Contains drying alcohol
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
87
Finish & visual result
72
Wear & performance
40
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance
$16Ulta Beauty(product price)$26 less (62%)4.5 (15,723)
Matches: Very close colour· Similar undertone (cool vs neutral)
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
61
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/oily skin
The closest shade to Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Light 10C (Light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Light 10C. Every attribute compared, with its share of the score.
ComparedYour shadeLight 10CClosest shade match27B Light-Medium BeigeHow they compareScore
Shade match55% of overall93
Colour60%95#f4be9b#f9bd99Looks identicalColour difference 1.4 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 8L, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Light 10C. Every attribute compared, with its share of the score.
ComparedYour shadeLight 10CClosest overall alternative8LHow they compareScore
Shade match55% of overall93
Colour60%95#f4be9b#eebd9dLooks identicalColour difference 1.4 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type100%28Normal, dry, oilyCombination, oily, sensitiveBoth marketed for oily skin
Overall match 86/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $6 more
Target
