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Kamo Triple-Peptide Multi-Use Serum Foundation Rich 25C dupes and alternatives Drunk Elephant

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 465 Rich Cool

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
465 Rich Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
75
Wear (Wear & performance)
47
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$23.01 less (55%)

Your shade $42 at Sephora · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C11 Cool Deep
    Shade match 91
    $13.99Ulta BeautyUlta Beauty(product price)$28.01 less (67%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  3. #4 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 85
    $56SephoraSephoraCosts $14 more

    Matches: Similar undertone (neutral vs cool)Same natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 82
    $49SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with cool undertones

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C12 Cool Deep
    Shade match 84
    $13.99Ulta BeautyUlta Beauty$28.01 less (67%)

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  6. Shade match 82
    $40SephoraSephora$2 less (5%)

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · Sephora Collection

    Best Skin Ever Liquid Foundation

    40N
    Shade match 73
    $24SephoraSephora$18 less (43%)

    Matches: Same natural finishBoth claim transfer resistanceClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 73
    $49SephoraSephoraCosts $7 more

    Matches: Same natural finishBoth claim a skin-like finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 72
    $49SephoraSephoraCosts $7 more

    Matches: Same natural finishBoth claim a skin-like finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 78
    $40SephoraSephora$2 less (5%)

    Matches: Same natural finishBoth claim a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    24: Java
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Very close colourClaims a blurring effectBoth claim 16-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deep rich espresso with neutral undertone

    Medium confidence· Digital match

    View match
  12. #13 · Tarte

    Maracuja Juicy Glow Tint

    61N Espresso Neutral
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneClaims a blurring effectBoth claim 16-hour wear

    Differences: Radiant rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    59
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  13. #14 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 71
    $24SephoraSephora$18 less (43%)

    Matches: Same natural finishBoth claim transfer resistanceClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 25C (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 465 Rich Cool, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C. Every attribute compared, with its share of the score.

ComparedYour shadeRich 25CClosest match465 Rich CoolScore
Shade match55% of overall98
Colour97#4b2a28#482827Looks identicalColour difference 0.9 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity2012-hour wear48-hour wearDifferent48-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 465 Rich Cool.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy 465 Rich Cool

Match price
$18.99Ulta BeautyUlta Beauty
$23.01 less (55%)

Your shade $42 at Sephora · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.