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Kamo Triple-Peptide Multi-Use Serum Foundation Rich 25C dupes and alternatives Drunk Elephant

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 465 Rich Cool

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
465 Rich Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
75
Wear (Wear & performance)
47
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$23.01 less (55%)

Your shade $42 at Sephora · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C11 Cool Deep
    Shade match 91
    $13.99Ulta BeautyUlta Beauty(product price)$28.01 less (67%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  4. #5 · Juvia's Place

    I am Magic Powder Foundation

    Zambia - Deep Dark 1
    Shade match 94
    $20Ulta BeautyUlta Beauty$22 less (52%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #6 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 85
    $56SephoraSephoraCosts $14 more

    Matches: Similar undertone (neutral vs cool)Same natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceNot marketed for normal/dry skin

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 83
    $40Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 82
    $40Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Same cool undertoneSame full coverageBoth claim a skin-like finish

    Differences: Matte rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: rich brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Timeless Hydrating Foundation

    63N Espresso Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Lifter Stix Multi-Use Face Stick

    90
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match
  11. #12 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 82
    $49SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with cool undertones

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C12 Cool Deep
    Shade match 84
    $13.99Ulta BeautyUlta Beauty$28.01 less (67%)

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  13. Shade match 74
    $40Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Same full coverageBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  14. #15 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 83
    $42SephoraSephoraSame price

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  15. #16 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    True Lava Cake 590R
    Shade match 81
    $37SephoraSephora$5 less (12%)

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: deep-rich with a red undertone

    Medium confidence· Digital match

    View match
  16. Shade match 82
    $17.99Ulta BeautyUlta Beauty(product price)$24.01 less (57%)

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    38
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 77
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Same natural finishSame full coverageBoth claim transfer resistance

    Differences: No skin-like finish claimedContains listed fragranceContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    86
    Wear & performance
    48
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. Shade match 82
    $40SephoraSephora$2 less (5%)

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  19. Shade match 79
    $42.50Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim transfer resistance

    Retailer shade note: for very deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  20. #21 · Sephora Collection

    Best Skin Ever Liquid Foundation

    40N
    Shade match 73
    $24SephoraSephora$18 less (43%)

    Matches: Same natural finishBoth claim transfer resistanceClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. #22 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 73
    $49SephoraSephoraCosts $7 more

    Matches: Same natural finishBoth claim a skin-like finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  22. #23 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 72
    $49SephoraSephoraCosts $7 more

    Matches: Same natural finishBoth claim a skin-like finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  23. #24 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 77
    $49SephoraSephoraCosts $7 more

    Matches: Same full coverageBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 78
    $40SephoraSephora$2 less (5%)

    Matches: Same natural finishBoth claim a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 71
    $47SephoraSephoraCosts $5 more

    Matches: Same natural finishSame full coverageBoth claim a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim transfer resistance · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: ultra deep with warm-neutral undertones

    Medium confidence· Digital match

    View match
  26. #27 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    24: Java
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Very close colourClaims a blurring effectBoth claim 16-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deep rich espresso with neutral undertone

    Medium confidence· Digital match

    View match
  27. #28 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Mahogany
    Shade match 82
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Same cool undertoneSame full coverage

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  28. #29 · Tarte

    Maracuja Juicy Glow Tint

    61N Espresso Neutral
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneClaims a blurring effectBoth claim 16-hour wear

    Differences: Radiant rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    59
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  29. #30 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 71
    $24SephoraSephora$18 less (43%)

    Matches: Same natural finishBoth claim transfer resistanceClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 25C (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 465 Rich Cool, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C. Every attribute compared, with its share of the score.

ComparedYour shadeRich 25CClosest match465 Rich CoolScore
Shade match55% of overall98
Colour97#4b2a28#482827Looks identicalColour difference 0.9 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity2012-hour wear48-hour wearDifferent48-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 465 Rich Cool.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy 465 Rich Cool

Match price
$18.99Ulta BeautyUlta Beauty
$23.01 less (55%)

Your shade $42 at Sephora · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.