Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Same full coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
68
Wear & performance
53
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for light to medium skin with cool undertones
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Same full coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
68
Wear & performance
53
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for light skin with cool undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
67
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with neutral undertones
Matches: Near-identical swatch colour· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
72
Wear & performance
40
Skin suitability
90
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance
$18.99Ulta Beauty(product price)$23.01 less (55%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
72
Wear & performance
40
Skin suitability
90
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
37
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a lightweight feel
Differences: Radiant rather than natural finish· Light rather than full coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
40
Wear & performance
54
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily skin
The closest shade to Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Light 7C (Light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
TIRTIR Mask Fit AI Filter Cushion in 21C COOL IVORY, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Light 7C. Every attribute compared, with its share of the score.
ComparedYour shadeLight 7CClosest shade match21C COOL IVORYHow they compareScore
Shade match55% of overall95
Colour60%98#ecbfa0#eabfa1Looks identicalColour difference 0.5 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 86/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 14 Fair Neutral, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Light 7C. Every attribute compared, with its share of the score.
ComparedYour shadeLight 7CClosest overall alternative14 Fair NeutralHow they compareScore
Shade match55% of overall93
Colour60%95#ecbfa0#f0c4a7Looks identicalColour difference 1.4 (0 is identical)
Depth15%96LightFairCloseDepth difference: 2.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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