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Kamo Triple-Peptide Multi-Use Serum Foundation Rich 23C dupes and alternatives Drunk Elephant

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 55 NR

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Drunk Elephant
Rich 23CChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
The match
ONE/SIZE
Deepest 55 NR
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Shade match
93out of 100
Colour
89
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$17.99SephoraSephora
$24.01 less (57%)

Your shade $42 at Sephora

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Bronze

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Drunk Elephant
Rich 23CChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
Deep Bronze
Depth and undertone: Very deep · Cool · rosy
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
86
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $55SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: No skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    77
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    450 Rich Cool
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Both claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    75
    Wear & performance
    47
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C10 Cool Deep
    Shade match 89
    $13.99Ulta BeautyUlta Beauty(product price)$28.01 less (67%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $46Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: rich espresso with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $42.50Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Same neutral undertoneSame full coverageBoth claim a skin-like finish

    Differences: Slightly deeperMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim transfer resistance

    Retailer shade note: for very deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 81
    $48SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match
  9. Shade match 86
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N11 Neutral Deep
    Shade match 83
    $13.99Ulta BeautyUlta Beauty(product price)$28.01 less (67%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 85
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    75
    Wear & performance
    47
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $21.49Ulta BeautyUlta Beauty$20.51 less (49%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I am Magic Powder Foundation

    Niger - Deep Dark 2
    Shade match 86
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Same neutral undertoneSame full coverageClaims a lightweight feel

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Light Reflecting Foundation

    Port Louis
    Shade match 85
    $55SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 38% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  16. #18 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Cool Espresso
    Shade match 86
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same full coverage

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  17. Shade match 92
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Claims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  18. #20 · Maybelline

    Lifter Stix Multi-Use Face Stick

    85
    Shade match 86
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish

    Differences: Slightly deeperNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match
  19. Shade match 82
    $36SephoraSephora$6 less (14%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a lightweight feel

    Differences: Slightly deeperMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: rich - neutral

    Medium confidence· Digital match

    View match
  20. Shade match 82
    $63Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same full coverageBoth claim transfer resistanceClaims a lightweight feel

    Differences: Luminous rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    59
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  21. Shade match 83
    $56Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Similar undertone (cool vs neutral)Both claim a skin-like finishClaims a blurring effect

    Differences: Radiant rather than natural finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deeper with cool red undertones

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Timeless Hydrating Foundation

    59W Rich Warm
    Shade match 77
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    22: Mocha
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rich chocolate with a neutral undertone

    Medium confidence· Digital match

    View match
  24. #26 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7N Bonbon
    Shade match 82
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim 16-hour wear

    Differences: Slightly lighterMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Tarte

    Face Tape Full Coverage Foundation

    60H mahogany honey
    Shade match 80
    $42SephoraSephoraSame price

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Natural Matte Longwear Foundation

    PORT LOUIS
    Shade match 85
    $55SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    56
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: D7.5 - Very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  27. Shade match 82
    $60SephoraSephoraCosts $18 more

    Matches: Same neutral undertoneBoth claim 12-hour wearBoth claim transfer resistance

    Differences: Radiant rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    54
    Wear & performance
    83
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  28. #30 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 81
    $42Ulta BeautyUlta BeautySame price

    Matches: Same neutral undertoneSame full coverageBoth claim a skin-like finish

    Differences: Slightly deeperMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 23C (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    59W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59W rich warm

    • Very close colour
    • Very deep · Warm undertone

    $32

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Slight colour difference
    • Very deep · Cool undertone

    $38

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Slight colour difference
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 55 NR, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 23C. Every attribute compared, with its share of the score.

ComparedYour shadeRich 23CClosest shade matchDeepest 55 NRScore
Shade match55% of overall93
Colour89#653329#623122Very close colourColour difference 2.4 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, oilySensitiveMarketed for different skin types
Overall match 75/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 55 NR.

Same or better

  • $24.01 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for normal/dry/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs moderate

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 23C. Every attribute compared, with its share of the score.

ComparedYour shadeRich 23CClosest overall alternativeDeep BronzeScore
Shade match55% of overall91
Colour92#653329#61322cVery close colourColour difference 2.0 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.2
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze.

Same or better

  • $3 less
  • Very close colour
  • Similar undertone (cool vs neutral)
  • Same natural finish
  • Same full coverage
  • Adds SPF 50

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 55 NR

Best price
$17.99SephoraSephora
$24.01 less (57%)

Your shade $42 at Sephora

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Bronze

Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.