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Kamo Triple-Peptide Multi-Use Serum Foundation Fair 4N dupes and alternatives Drunk Elephant

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Pure Beige 235

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
Pure Beige 235
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$30.01 less (71%)

Your shade $42 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
Neutral Medium
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for light skintone with with neutral warm undertones

    High confidence· Digital match

    View match
  2. Shade match 95
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for light skintones with neutral peach undertones

    High confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium Warm
    Shade match 93
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    65
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    65
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: fair with neutral to rosy undertones

    High confidence· Digital match

    View match
  6. Shade match 92
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light, warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    56
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: for very light warm skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    56
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: for very light warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Fair with Pinky Undertones

    Medium confidence· Digital match

    View match
  10. #12 · Clinique

    Superpowder Double Face Makeup Foundation

    Matte Honey
    Shade match 95
    $40Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $46SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    53
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: light skin with neutral/peachy undertones

    High confidence· Digital match

    View match
  12. Shade match 93
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Light with Pinky Undertones

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for light skintones with neutral cool undertones

    High confidence· Digital match

    View match
  14. Shade match 93
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Light with Peachy Undertones

    High confidence· Digital match

    View match
  15. Shade match 93
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Light with Peachy Undertones

    High confidence· Digital match

    View match
  16. Shade match 91
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/oily skin

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  18. #20 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  19. #21 · ILIA

    True Skin Serum Foundation

    Texel SF3
    Shade match 83
    $56SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  20. Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$34 less (81%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: fair or light skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Light Beige
    Shade match 94
    $9.29WalmartWalmart$32.71 less (78%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    56
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  22. Shade match 83
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    56
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: for light cool skin with a subtle peach hue

    High confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4.75
    Shade match 93
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: light with peachy neutral undertones

    High confidence· Digital match

    View match
  24. #26 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F6N
    Shade match 94
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  25. Shade match 93
    $15.13WalmartWalmart$26.87 less (64%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4
    Shade match 92
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: very fair with soft peachy undertones

    Medium confidence· Digital match

    View match
  27. Shade match 92
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Radiant rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    53
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 92
    $15.99Ulta BeautyUlta Beauty$26.01 less (62%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Radiant rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    53
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · L.A. Girl

    Sheer Skin Tinted Foundation

    Medium Beige
    Shade match 98
    $10Ulta BeautyUlta Beauty$32 less (76%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  30. Shade match 96
    $38Ulta BeautyUlta Beauty$4 less (10%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    46
    Wear & performance
    51
    Skin suitability
    90

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: for light to light-medium skin

    Medium confidence· Digital match

    View match
  31. #33 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium
    Shade match 96
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Fair 4N (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Looks identical
    • Light medium · Warm · peach undertone

    $39

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2W1

    • Very close colour
    • Light · Warm undertone

    $34

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Close colour
    • Light · Neutral · neutral golden undertone

    $30

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Fair 4N. Every attribute compared, with its share of the score.

ComparedYour shadeFair 4NClosest shade matchPure Beige 235Score
Shade match55% of overall98
Colour97#e7b392#e5b595Looks identicalColour difference 1.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type67Normal, dry, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235.

Same or better

  • $30.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim 12-hour wear
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Medium rather than full coverage
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Medium, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Fair 4N. Every attribute compared, with its share of the score.

ComparedYour shadeFair 4NClosest overall alternativeNeutral MediumScore
Shade match55% of overall95
Colour98#e7b392#e6b492Looks identicalColour difference 0.8 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Medium.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Adds SPF 50

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Pure Beige 235

Match price
$11.99Ulta BeautyUlta Beauty
$30.01 less (71%)

Your shade $42 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Medium

Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.