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16HR Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics

Tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol7Vegan3Cruelty-free3Oil-free0With SPF0Mineral2

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Only showing matches without silicones.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Dark 5C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Tan · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Dark 5C
Depth and undertone: Tan · Cool
Finish and coverage: Luminous · Buildable coverage
Shade match
85out of 100
Colour
75
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Tan · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
40.5 Deep
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
76
Wear (Wear & performance)
72
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber
    Shade match 77
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich
    Shade match 73
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden
    Shade match 62
    $30Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    62
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Sand
    Shade match 73
    $12Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    54
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N
    Shade match 77
    $31Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Both claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLuminous rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    37
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Luminous rather than matte finish · Buildable rather than full coverage

    Retailer shade note: for dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Deep Cinnamon (Tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 510 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 510 C

    • Slight colour difference
    • Tan · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    14.5R Palm Springs

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 14.5R Palm Springs

    • Very close colour
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  2. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR112

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR112

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    DC5

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade DC5

    • Very close colour
    • Tan · Cool undertone

    $49

    SephoraView at Sephora
  4. L'Oréal Paris True Match Nude Hyaluronic Tinted Serum

    Blue

    L'Oréal Paris True Match Nude Hyaluronic Tinted Serum, shade Blue

    • Very close colour
    • Tan · Cool · blue undertone

    $15.82

    WalmartView at Walmart
  5. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium Deep

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Medium Deep

    • Very close colour
    • Tan · Cool undertone

    $29

    SephoraView at Sephora
  6. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Close colour
    • Tan · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5C, against e.l.f. Cosmetics 16HR Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest shade matchDark 5CScore
Shade match55% of overall85
Colour75#aa7c5a#b5764bClose colourColour difference 4.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared37
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5C.

Same or better

  • Same cool undertone
  • Buildable rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Luminous finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep, against e.l.f. Cosmetics 16HR Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest overall alternative40.5 DeepScore
Shade match55% of overall84
Colour75#aa7c5a#b77f62Close colourColour difference 4.3 (0 is identical)
Depth94TanTanSameDepth difference: 3.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Oily, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for oily/​combination/​normal skin
Overall match 80/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep.

Same or better

  • Same cool undertone
  • Same full coverage
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Dark 5C

Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.