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16HR Camo Concealer Light Ivory dupes and alternatives e.l.f. Cosmetics

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form.

  • 2 matches have no formulation listed and are not shown.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 1N0

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Light IvoryChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
1N0
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $26 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 27S light-medium sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Light IvoryChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Tarte
27S light-medium sand
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27H light-medium honey
    Shade match 86
    $32SephoraSephoraCosts $24 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $30SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    90

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $30SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    90

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $36SephoraSephoraCosts $28 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Beige
    Shade match 96
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Warm
    Shade match 95
    $8Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Ivory
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with warm-neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    29N light-medium
    Shade match 79
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Shape Tape Full Coverage Matte Concealer

    22N light neutral
    Shade match 79
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $34SephoraSephoraCosts $26 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim 16-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    Medium confidence· Digital match

    View match
  16. #18 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral
    Shade match 89
    $31SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral
    Shade match 89
    $31SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light-medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 86
    $30SephoraSephoraCosts $22 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  19. Shade match 95
    $38SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  20. Shade match 89
    $31SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: fair-light skin tones with pink-neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Sand
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 94
    $38SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 88
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNot marketed for oily/normal skin

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: light with pinky undertones

    Medium confidence· Digital match

    View match
  24. Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    47
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Peach
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame full coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly cooler undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  26. Shade match 79
    $35SephoraSephoraCosts $27 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    44
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for light skin with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Light Ivory (Light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Fair 120 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Fair 120 N

    • Close colour
    • Light · Neutral undertone

    $16

Closest foundations

  1. Ciele tint & PROTECT medium coverage serum foundation

    03 | Light

    Ciele tint & PROTECT medium coverage serum foundation, shade 03 | Light

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $44

  2. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    7L

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 7L

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $47

  3. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    115C

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 115C

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $53

  4. Revolution Beauty Skin Silk Serum Foundation

    F5

    Revolution Beauty Skin Silk Serum Foundation, shade F5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $15

  5. CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Buff Beige

    CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, shade Buff Beige

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $15.13

  6. Maybelline Fit Me Matte + Poreless Foundation

    Nude Beige 125

    Maybelline Fit Me Matte + Poreless Foundation, shade Nude Beige 125

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $11.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 1N0, against e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeLight IvoryClosest shade match1N0Score
Shade match55% of overall99
Colour98#edc1a0#ebbf9fLooks identicalColour difference 0.6 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Oily, combination, normalDry, normal, combination, oily, sensitiveBoth marketed for oily/​combination/​normal skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 1N0.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand, against e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeLight IvoryClosest overall alternative27S light-medium sandScore
Shade match55% of overall92
Colour95#edc1a0#e6bc9bLooks identicalColour difference 1.5 (0 is identical)
Depth95LightLightSameDepth difference: 2.8
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Oily, combination, normalNormal, combination, oilyBoth marketed for oily/​combination/​normal skin
Overall match 91/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 39%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 1N0

Best price
$34SephoraSephora
Costs $26 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 27S light-medium sand

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.