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16HR Camo Concealer Medium Sand dupes and alternatives e.l.f. Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 11.0 Light Nude

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
11.0 Light Nude
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
Shade match
84out of 100
Colour
74
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Soft Matte Complete Concealer Custard

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
NARS
Custard
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
81
Wear (Wear & performance)
77
Skin (Skin suitability)
100
Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 84
    $14SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 83
    $14SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $30SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $32Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/normal skin

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium with peachy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 80
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/normal skin

    Score details
    Shade match
    80
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium-deep with peachy undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    355 Vanilla
    Shade match 69
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  7. Shade match 69
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    69
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 73
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  9. Shade match 69
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  10. Shade match 79
    $42SephoraSephoraCosts $34 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    36
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium to tan, neutral

    Medium confidence· Digital match

    View match
  11. Shade match 40
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDescribed as fair, yours as mediumSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly lighter · Described as fair, yours as medium · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  12. Shade match 40
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Described as light, yours as mediumSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Described as light, yours as medium · Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with cool, pink undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  13. #15 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Shade match 40
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDescribed as fair, yours as mediumSlightly cooler undertone

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly lighter · Described as fair, yours as medium · Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  14. #16 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20S light sand
    Shade match 40
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Described as light, yours as mediumSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Described as light, yours as medium · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  15. #17 · Maybelline

    Fit Me Natural Finish Concealer

    011 Vanilla
    Shade match 69
    $10.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Both claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    69
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    0

    Slight colour difference · Natural finish

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/combination/normal skin

    Low confidence· Digital match

    View match
  16. #18 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Described as light, yours as mediumSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as light, yours as medium · Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.5 - Light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  17. #19 · NARS

    Soft Matte Complete Concealer

    Café Au Lait
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterDescribed as light, yours as mediumMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as medium · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  18. #20 · NARS

    Soft Matte Complete Concealer

    Marron Glacé
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Described as light medium, yours as mediumSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as light medium, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.8 - Light to medium with warm undertones, and a peach tone

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium

    View match
  19. #21 · NARS

    Soft Matte Complete Concealer

    Nougatine
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterDescribed as light, yours as mediumSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.2 - Light with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  20. #22 · NARS

    Soft Matte Complete Concealer

    Chantilly
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterDescribed as very fair, yours as mediumMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as very fair, yours as medium · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L1 - Very light with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  21. #23 · NARS

    Soft Matte Complete Concealer

    Café Con Leche
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Described as light medium, yours as mediumSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as light medium, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.6 - Light to medium with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium

    View match
  22. #24 · NARS

    Soft Matte Complete Concealer

    Cannelle
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterDescribed as light, yours as mediumSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.75 - Light with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  23. Shade match 40
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Described as very fair, yours as mediumSlightly cooler undertone

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as very fair, yours as medium · Slightly cooler undertone

    Retailer shade note: very fair with rosy undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  24. Shade match 40
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDescribed as very fair, yours as mediumSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as very fair, yours as medium · Slightly warmer undertone

    Retailer shade note: very fair with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  25. Shade match 40
    $30SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Described as very fair, yours as medium

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as very fair, yours as medium

    Retailer shade note: very fair with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match

Showing 12 of 25 matches

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Medium Sand (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

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    Medium 370 N

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    • Nearest in this range
    • Medium tan · Neutral undertone

    $16

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    • Very close colour
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    $40

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    • Looks identical
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Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 11.0 Light Nude, against e.l.f. Cosmetics 16HR Camo Concealer in Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shadeMedium SandClosest shade match11.0 Light NudeScore
Shade match55% of overall84
Colour74#e3ceb3#e6c8b0Close colourColour difference 4.5 (0 is identical)
Depth97FairFairSameDepth difference: 1.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Oily, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for oily/​combination/​normal skin
Overall match 80/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 11.0 Light Nude.

Same or better

  • Same neutral undertone
  • Same full coverage
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

NARS Soft Matte Complete Concealer in Custard, against e.l.f. Cosmetics 16HR Camo Concealer in Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shadeMedium SandClosest overall alternativeCustardScore
Shade match55% of overall83
Colour71#e3ceb3#efccabClose colourColour difference 4.7 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared77
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Oily, combination, normalNormal, combination, oilyBoth marketed for oily/​combination/​normal skin
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Custard.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 11.0 Light Nude

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Soft Matte Complete Concealer Custard

Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.