16HR Camo Concealer Rich Chocolate dupes and alternatives e.l.f. Cosmetics
4.2 (5,664)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
51
Finish & visual result
76
Wear & performance
72
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Does not claim a lightweight feel
The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Rich Chocolate (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.
ComparedYour shadeRich ChocolateClosest shade matchDeep GoldenHow they compareScore
Shade match55% of overall89
Colour60%83#9f7253#aa734cClose colourColour difference 3.2 (0 is identical)
Depth15%97Deep tanTanCloseDepth difference: 2.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared54
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.
ComparedYour shadeRich ChocolateClosest overall alternative43.0 Deep HoneyHow they compareScore
Shade match55% of overall89
Colour60%82#9f7253#a16e55Close colourColour difference 3.4 (0 is identical)
Overall match 83/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $22 more
View at Target