16HR Camo Concealer Rich Chocolate dupes and alternatives e.l.f. Cosmetics
4.2 (5,664)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Same full coverage· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Described as deep, yours as rich deep
Score details
Shade match
40
Finish & visual result
100
Wear & performance
72
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Olive rather than warm undertone · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· Described as deep, yours as rich deep
Score details
Shade match
40
Finish & visual result
100
Wear & performance
72
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same matte finish· Same full coverage· Both claim not settling into lines
Differences: Slightly deeper· Described as deep, yours as rich deep· Neutral rather than warm undertone
Score details
Shade match
40
Finish & visual result
100
Wear & performance
72
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Described as deep, yours as rich deep · Neutral rather than warm undertone · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same full coverage· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
51
Finish & visual result
76
Wear & performance
72
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Does not claim a lightweight feel
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· Described as deep, yours as rich deep
Score details
Shade match
40
Finish & visual result
89
Wear & performance
86
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 39% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same full coverage· Claims a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than warm undertone
Score details
Shade match
58
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: extra deep with subtle brown undertones
Matches: Claims a skin-like finish· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Not marketed for oily/combination/normal skin
Score details
Shade match
75
Finish & visual result
22
Wear & performance
86
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Not marketed for oily/combination/normal skin · Contains drying alcohol
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
68
Finish & visual result
56
Wear & performance
54
Skin suitability
0
Slight colour difference · Natural finish
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/combination/normal skin
Matches: Same matte finish· Claims a blurring effect· Both claim 12-hour wear
Differences: Described as medium tan, yours as rich deep· Neutral rather than warm undertone· Medium rather than full coverage
Score details
Shade match
40
Finish & visual result
81
Wear & performance
77
Skin suitability
100
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Described as medium tan, yours as rich deep · Neutral rather than warm undertone · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: MD3 - Medium-deep to deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Matches: Same matte finish· Claims a blurring effect· Both claim 12-hour wear
Differences: Noticeably different swatch colour· Slightly lighter· Described as medium tan, yours as rich deep
Score details
Shade match
40
Finish & visual result
81
Wear & performance
77
Skin suitability
100
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as medium tan, yours as rich deep · Olive rather than warm undertone · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: MD2.6 - Medium-deep with warm undertones, and an olive tone
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Matches: Same warm undertone· Same matte finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Described as medium tan, yours as rich deep· Medium rather than full coverage
Score details
Shade match
40
Finish & visual result
81
Wear & performance
77
Skin suitability
100
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Described as medium tan, yours as rich deep · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: D0 - Medium-deep to deep with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Rich Chocolate (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.
ComparedYour shadeRich ChocolateClosest matchButterscotchHow they compareScore
Shade match55% of overall91
Colour60%85#9f7253#aa734eClose colourColour difference 3.0 (0 is identical)
Depth15%97Deep tanTanCloseDepth difference: 2.1
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Oily, combination, normalNormal, dry, combinationBoth marketed for combination/normal skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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