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16HR Camo Concealer Tan Sand dupes and alternatives e.l.f. Cosmetics

Deep tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free27No drying alcohol23Vegan16Cruelty-free22Oil-free5With SPF0Mineral0

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33 matches

Closest shade match: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 34 Medium Golden

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Tan SandChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
Haus Labs
34 Medium Golden
Depth and undertone: Deep tan · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Shade match
40out of 100
Colour
6
Depth
96
Undertone
90
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tanWhy it matches
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57G rich golden
    Shade match 36
    $32SephoraSephoraCosts $24 more

    Matches: Same olive undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    36
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450
    Shade match 34
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanNeutral rather than olive undertone

    Score details
    Shade match
    34
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Neutral rather than olive undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  3. #4 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490
    Shade match 32
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourDescribed as very deep, yours as tanNeutral rather than olive undertone

    Score details
    Shade match
    32
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Described as very deep, yours as tan · Neutral rather than olive undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan

    View match
  4. #5 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    480
    Shade match 32
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as tan

    Score details
    Shade match
    32
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as tan · Neutral rather than olive undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  5. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 31
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanSlightly warmer undertone

    Score details
    Shade match
    31
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  6. #7 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498
    Shade match 25
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperDescribed as rich deep, yours as tan

    Score details
    Shade match
    25
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as rich deep, yours as tan · Neutral rather than olive undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very rich, deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as tan

    View match
  7. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53S deep sand
    Shade match 25
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as tan

    Score details
    Shade match
    25
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as tan · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  8. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53H deep honey
    Shade match 24
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as tan

    Score details
    Shade match
    24
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as tan · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  9. #10 · CoverGirl

    TruBlend Undercover Concealer

    Golden Caramel
    Shade match 32
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    32
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #11 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural
    Shade match 34
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than olive undertone

    Score details
    Shade match
    34
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53N deep
    Shade match 23
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as tan

    Score details
    Shade match
    23
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as tan · Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  12. #13 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Maple
    Shade match 32
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanNeutral rather than olive undertone

    Score details
    Shade match
    32
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  13. #14 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Caramel
    Shade match 32
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourDescribed as rich deep, yours as tanNeutral rather than olive undertone

    Score details
    Shade match
    32
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Noticeably different swatch colour · Described as rich deep, yours as tan · Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: rich tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as tan

    View match
  14. #15 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58
    Shade match 31
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as very deep, yours as tan

    Score details
    Shade match
    31
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as very deep, yours as tan · Neutral rather than olive undertone

    Retailer shade note: very deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan

    View match
  15. #16 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Chestnut
    Shade match 30
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as tan

    Score details
    Shade match
    30
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as tan · Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep with neutral to golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  16. #17 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495
    Shade match 20
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperDescribed as very deep, yours as tan

    Score details
    Shade match
    20
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as very deep, yours as tan · Slightly cooler undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very deep skin w/ cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan

    View match
  17. #18 · NARS

    Soft Matte Complete Concealer

    Hazelnut
    Shade match 25
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    25
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: MD4 - Medium-deep to deep with cool undertones

    Medium confidence· Digital match

    View match
  18. #19 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15 Deep
    Shade match 29
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as tan

    Score details
    Shade match
    29
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as tan · Neutral rather than olive undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  19. #20 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey
    Shade match 29
    $30Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    29
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  20. #21 · CoverGirl

    TruBlend Undercover Concealer

    Warm Honey
    Shade match 26
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    26
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #22 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60N mahogany
    Shade match 17
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as very deep, yours as tan

    Score details
    Shade match
    17
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as very deep, yours as tan · Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan

    View match
  22. #23 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    500 Suede W
    Shade match 31
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanSlightly warmer undertone

    Score details
    Shade match
    31
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: deep with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  23. #24 · CoverGirl

    TruBlend Undercover Concealer

    Cappuccino
    Shade match 25
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than olive undertone

    Score details
    Shade match
    25
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than olive undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. #25 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W
    Shade match 31
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    31
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  25. #26 · CoverGirl

    TruBlend Undercover Concealer

    Bronze
    Shade match 24
    $11.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperSlightly cooler undertone

    Score details
    Shade match
    24
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. #27 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W
    Shade match 30
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanSlightly warmer undertone

    Score details
    Shade match
    30
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: deep with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  27. #28 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep
    Shade match 25
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as tan

    Score details
    Shade match
    25
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as tan · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  28. #29 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Rich Cocoa
    Shade match 29
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterDescribed as rich deep, yours as tan

    Score details
    Shade match
    29
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as rich deep, yours as tan · Neutral rather than olive undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: rich with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as tan

    View match
  29. #30 · CoverGirl

    TruBlend Undercover Concealer

    Deep Golden
    Shade match 22
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone

    Score details
    Shade match
    22
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  30. #31 · NARS

    Radiant Creamy Concealer

    Dark Coffee
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Claims a blurring effectBoth claim 16-hour wearClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as tan

    Score details
    Shade match
    40
    Finish & visual result
    43
    Wear & performance
    75
    Skin suitability
    60

    Visibly different colour · Radiant · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as tan · Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: D3 - deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  31. #32 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    14
    Shade match 40
    $42SephoraSephoraCosts $34 more

    Matches: Same olive undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as very deep, yours as tan

    Score details
    Shade match
    40
    Finish & visual result
    36
    Wear & performance
    68
    Skin suitability
    50

    Visibly different colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as very deep, yours as tan · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: very deep with an olive undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan

    View match
  32. #33 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 8.8 N
    Shade match 40
    $32SephoraSephoraCosts $24 more

    Matches: Same olive undertoneClaims a skin-like finish

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanRadiant rather than matte finish

    Score details
    Shade match
    40
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Visibly different colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep with neutral olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match

Showing 12 of 32 matches

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Tan Sand (Deep tan · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 460 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 460 W

    • Nearest in this range
    • Deep · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    345 Versatile Sand III (N)

    Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation, shade 345 Versatile Sand III (N)

    • Looks identical
    • Deep tan · Cool undertone

    $53

    Ulta BeautyView at Ulta Beauty
  2. J.Cat Beauty Aquasurance Compact Foundation

    Espresso

    J.Cat Beauty Aquasurance Compact Foundation, shade Espresso

    • Nearest depth, colour not measured
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Milani Conceal + Perfect Blur Out Skin Tint Stick

    014

    Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 014

    • Nearest in this range
    • Deep tan · Olive · warm olive undertone

    $18.49

    Ulta BeautyView at Ulta Beauty
  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    6

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 6

    • Nearest in this range
    • Deep tan · Olive · neutral olive undertone

    $39

    SephoraView at Sephora
  5. Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation

    19

    Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation, shade 19

    • Nearest in this range
    • Deep tan · Olive undertone

    $46

    SephoraView at Sephora
  6. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium Deep 26

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium Deep 26

    • Nearest in this range
    • Deep · Olive undertone

    $69

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 34 Medium Golden, against e.l.f. Cosmetics 16HR Camo Concealer in Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTan SandClosest shade match34 Medium GoldenScore
Shade match55% of overall40
Colour6#6e6e6e#906a4eVisibly different colourColour difference 17.0 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.2
Retailer descriptionTanMediumDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Oily, combination, normalNormal, dry, oilyBoth marketed for oily/​normal skin
Overall match 49/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 34 Medium Golden.

Same or better

  • Same olive undertone
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Retailer describes it as medium, yours as tan
  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 34 Medium Golden

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.