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16HR Camo Concealer Rich Chocolate dupes and alternatives e.l.f. Cosmetics

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form, without talc.

  • 2 matches have no coverage listed and are not shown.
  • 6 matches have no formulation listed and are not shown.

Closest shade match: NARS Soft Matte Complete Concealer Amande

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Rich ChocolateChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
The match
NARS
Amande
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
40out of 100
Colour
70
Depth
99
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deepWhy it matches
Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Soft Matte Complete Concealer

    Walnut
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly lighterDescribed as medium tan, yours as rich deep

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as medium tan, yours as rich deep · Olive rather than warm undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: MD2.6 - Medium-deep with warm undertones, and an olive tone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  2. #3 · NARS

    Soft Matte Complete Concealer

    Chocolat
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Noticeably different swatch colourDescribed as medium tan, yours as rich deepMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Described as medium tan, yours as rich deep · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: D0 - Medium-deep to deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Rich Chocolate (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 620 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 620 W

    • Close colour
    • Deep tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Palladio Beauty Powder Finish Liquid Foundation

    Honey

    Palladio Beauty Powder Finish Liquid Foundation, shade Honey

    • Very close colour
    • Deep tan · Warm undertone

    $14.99

    Ulta BeautyView at Ulta Beauty
  2. BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Heavenly Honey

    BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

    Ulta BeautyView at Ulta Beauty
  3. BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation

    Heavenly Honey

    BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

    Ulta BeautyView at Ulta Beauty
  4. BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Heavenly Honey

    BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.50

    Ulta BeautyView at Ulta Beauty
  5. Pixi On-the-Glow BASE Foundation Moisture Stick

    Caramel

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Caramel

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl Clean Fresh Skin Milk Foundation

    620 Deep

    CoverGirl Clean Fresh Skin Milk Foundation, shade 620 Deep

    • Very close colour
    • Deep tan · Warm undertone

    $10.49

    TargetView at Target

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Amande, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeRich ChocolateClosest shade matchAmandeScore
Shade match55% of overall40
Colour70#9f7253#ae6d47Close colourColour difference 4.9 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionRich deepMedium tanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared77
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Oily, combination, normalNormal, combination, oilyBoth marketed for oily/​combination/​normal skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Amande.

Same or better

  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Retailer describes it as medium tan, yours as rich deep
  • Neutral rather than warm undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Amande

Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.