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16HR Camo Concealer Tan Sand dupes and alternatives e.l.f. Cosmetics

Deep tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 57G rich golden

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
57G rich golden
Depth and undertone: Deep · Olive
Finish and coverage: Matte · Full coverage
Shade match
36out of 100
Colour
0
Depth
71
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 31
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanSlightly warmer undertone

    Score details
    Shade match
    31
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  2. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53S deep sand
    Shade match 25
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as tan

    Score details
    Shade match
    25
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as tan · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  3. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53H deep honey
    Shade match 24
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as tan

    Score details
    Shade match
    24
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as tan · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  4. Shade match 34
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than olive undertone

    Score details
    Shade match
    34
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 23
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as tan

    Score details
    Shade match
    23
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as tan · Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  6. Shade match 32
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanNeutral rather than olive undertone

    Score details
    Shade match
    32
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  7. Shade match 32
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourDescribed as rich deep, yours as tanNeutral rather than olive undertone

    Score details
    Shade match
    32
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Noticeably different swatch colour · Described as rich deep, yours as tan · Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: rich tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as tan

    View match
  8. Shade match 31
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as very deep, yours as tan

    Score details
    Shade match
    31
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as very deep, yours as tan · Neutral rather than olive undertone

    Retailer shade note: very deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan

    View match
  9. Shade match 30
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as tan

    Score details
    Shade match
    30
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as tan · Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep with neutral to golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  10. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15 Deep
    Shade match 29
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as tan

    Score details
    Shade match
    29
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as tan · Neutral rather than olive undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  11. Shade match 29
    $30Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    29
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  12. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60N mahogany
    Shade match 17
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as very deep, yours as tan

    Score details
    Shade match
    17
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as very deep, yours as tan · Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan

    View match
  13. #14 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep
    Shade match 25
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as tan

    Score details
    Shade match
    25
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as tan · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match
  14. #15 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Rich Cocoa
    Shade match 29
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterDescribed as rich deep, yours as tan

    Score details
    Shade match
    29
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as rich deep, yours as tan · Neutral rather than olive undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: rich with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as tan

    View match

Showing 12 of 14 matches

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Tan Sand (Deep tan · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 460 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 460 W

    • Nearest in this range
    • Deep · Warm undertone

    $16

Closest foundations

  1. Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    345 Versatile Sand III (N)

    Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation, shade 345 Versatile Sand III (N)

    • Looks identical
    • Deep tan · Cool undertone

    $53

  2. J.Cat Beauty Aquasurance Compact Foundation

    Espresso

    J.Cat Beauty Aquasurance Compact Foundation, shade Espresso

    • Nearest depth, colour not measured
    • Very deep

    $15.99

  3. Milani Conceal + Perfect Blur Out Skin Tint Stick

    014

    Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 014

    • Nearest in this range
    • Deep tan · Olive · warm olive undertone

    $18.49

  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    6

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 6

    • Nearest in this range
    • Deep tan · Olive · neutral olive undertone

    $39

  5. Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation

    19

    Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation, shade 19

    • Nearest in this range
    • Deep tan · Olive undertone

    $46

  6. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium Deep 26

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium Deep 26

    • Nearest in this range
    • Deep · Olive undertone

    $69

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 57G rich golden, against e.l.f. Cosmetics 16HR Camo Concealer in Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTan SandClosest shade match57G rich goldenScore
Shade match55% of overall36
Colour0#6e6e6e#874f35Visibly different colourColour difference 21.6 (0 is identical)
Depth71Deep tanDeepSome differenceDepth difference: 9.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Oily, combination, normalNormal, combination, oilyBoth marketed for oily/​combination/​normal skin
Overall match 60/100Shade match 36/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 57G rich golden.

Same or better

  • Same olive undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly deeper
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 39%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 57G rich golden

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.